Best Bet Builder Sites Ireland 2023 – Build A Bet Bookmakers

Bet builders are the hottest feature in sports betting. They are a recent product provided by leading bookmakers, and in a short time, bet builders have become a popular go-to for punters. Like an accumulator, a bet builder allows you to win a large profit from a small stake. 

Best Betting Sites the offer Bet Builders in Ireland:

5 / 5

Get up to €30 in FreeBets

New Customers only. Bet €10* & Get €30* in Free Bets. Sign up, deposit between €5* and €10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.

Terms & conditions apply >
New Customers only. Bet €10* & Get €30* in Free Bets. Sign up, deposit between €5* and €10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.
5 / 5

Get a 100% upto €100 Bonus!

- Offers pre-built bet builders
- Free bets available for bet builders
- In-play bet builder

4.9 / 5

Get €40 Free Bet!

- Strong selection of markets for bet builders
- #YourOdds bet builder insurance
- Daily bonuses

Terms & conditions apply >
18+ Play Safe. New customers using Promo code BB40 only. Min €10 stake, min odds 1/2, free bets paid as 4 x €10, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. See full terms below.
4.9 / 5

Get a €100 Bonus!

Tonybet have built on their success of their online casino and their new betting site offers an excellent 100% upto €100 bonus.

4.8 / 5

Get a €20 Free Bet!

Coral is a very well known brand in the UK, but relatively small here in Ireland, you can get up to €20 in free bets when you sign up as a new customer.

Terms & conditions apply >
18+, IRE & UK only, Inital €5 Free Bet must be placed within 14 days of account opening to get 4x €5 free bets, available for selected markets only, see their website for full T&Cs.
4.7 / 5

Get a €100 100% Match Free Bet!

BetVictor offer an impressive €100 Match Free Bet for new customers in Ireland. This is a very competitive offer for the Irish market.

Terms & conditions apply >
New Customers deposit and bet up to €100 at odds of 2.0 or greater within 7 days of registration, Cashed out bets excluded. Matched bonus paid in free bets; 7 day expiry. Offer valid from 09:00GMT on 23/12/2020. Card Payments or Paypal deposits only. Geo Restrictions. T&Cs Apply.
4.7 / 5

€50 in Free Bets!

For many bettors, it is the welcome offer that first attracts them to a particular bookmaker so this is where we will start. In truth, it is fairly simple in that you can receive a €50 free bet when you join which is a great way to get started.

Terms & conditions apply >
IRE/NI new customers only. €/£40 in FREE Bets (FB) as €/£30 in sports bets & a €/£10 casino bonus (CB). Min Deposit €/£10. Min stake €/£10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept €/£10 CB, then active for 3 days. CB 5x wagering & max redeemable €/£100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply. T&Cs apply
4.6 / 5

Get a €20 Free Bet!

Although they have the attention of the Irish public, they have also gained popularity in the UK with 16,000 employees across thousands of shops in the world.

Terms & conditions apply >
18+. T&C Apply
4.6 / 5

Get a €15 Free Bet!

As part of the Marketplay Ltd family, Mr Play has a sportsbook but the website has also expanded into slots, scratch cards, and even live dealer table games. Currently based on the Aspire Global betting platform, Mr.Play offers a huge number of sports markets (40).

Terms & conditions apply >
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: €10, max €15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement.System bets no eligible.


Bet Builder Sites Ireland Facts

⚖️ Gambling Licenses Irish, UKGC, MGA
✅ Largest Bet Builder Bonus: €100
💸 Minimum Deposit €1-€10
🥇 Best Bet Builder Site bet365
💰 Best New Bet Builder Mr Play
📱 Best Mobile Bet Builder BoyleSports
🐴 Best Market Selection bet365

How we rank the best bet builder sites

Once you find a good sports betting website, you aren’t likely to change. But find a bad betting website and you may expect all bookmakers to be the same. There are hundreds of betting websites but not all of them provide customers with bet builders. 

Bet builders are still new in the marketplace, which means some betting websites haven’t added them to their products. In the past, live streaming, in-play betting, and cash-out features were the new products available. Those are now ubiquitous with sports betting. Bet builders will reach that point someday, too. 

We reviewed a variety of betting websites to review their bet builders. We also explored their other services to compile a list of criteria every betting website should have. 

Welcome bonusesA welcome bonus is one of the perks of joining a new betting website. Betting websites offer new customers an incentive to join them. Welcome bonuses can come in different forms, including free bets, deposit bonuses, boosted odds, and more.
Easy sign-up processA good sportsbook should be easy to sign up for. The sign-up process should take a few minutes from start to finish. Entering your personal details should be a quick painless process.
Markets and OddsIf you want to place bet builder wagers, then you need a sports betting website that offers a variety of different markets. You don’t want to place bet builders using the same old boring markets. You also want a variety of markets for one event. The variety of markets and the uniqueness of bet builders make them exciting. You also want competitive odds. Many punters place bet builder bets to increase their odds on an event. You want the most competitive odds available for your wager.
Existing customer bonusesIt is great to receive new customer welcome offers. But existing customers shouldn’t be forgotten about. Existing customer bonuses keep punters from moving to different betting websites. The best betting websites offer customers reasons to stay. You may receive free bets, odds boosts, or cashback bonuses to stay loyal to a bookmaker.
Security and SafetyBookmakers should look out for their customers. The latest SSL technology is one way bookmakers keep customers’ sensitive data safe. Sports betting websites should also provide safe gambling measures, ensuring customers remain within their means. 
In-play bettingIn-play betting is one of the most popular features available from sports betting websites. It gives you the chance to wager on sporting events while they take place. It is a fun way to stay connected to the action.
Live streamingNot all sports betting websites offer live streaming. The ones that do get special marks. Live streaming allows you to watch a sporting event while logged into the sports betting website. Hundreds of sports events are streamed on betting platforms.
Betting appA betting app is a must for all betting websites these days. Smartphones revolutionised the betting industry, meaning companies without an app will fail to create new customers. Betting websites with subpar apps also struggle to gain new customers and hold onto old ones. A good betting website needs to have top-class betting app that runs seamlessly on iOS and Android devices.

Reviews of the best bet builder bookmakers



  • One of the first betting sites to offer bet builders
  • Easy-to-use betting site for new punters
  • Pre-built bet builders with odds boosts


  • No acca insurance for football accumulator bets

It should come as no surprise that Bet365 invented the bet builder feature. Bet365 is always on the cutting edge and the bookmaker often comes up with new products to keep punters happy. The bookmaker has bet builders for a range of sports, including football, basketball, ice hockey, American football, and tennis. The football bet builder is where Bet365 shines. It has a variety of markets, and oftentimes has more diverse options than other betting websites’ bet builders. The Bet365 bet builder is easy to navigate. There are also pre-built bet builder bets to choose from. In addition to its bet builder, Bet365 has the industry’s best sports streaming platform. You can watch a myriad of sports from your computer or mobile device. 



  • Offers pre-built bet builders
  • Free bets available for bet builders
  • In-play bet builder


  • A limited number of sports featuring bet builders

888Sport got into the bet builder action after several betting sites released the product. Although it was late to the party, 888Sport delivers a solid bet builder for punters to enjoy that is user-friendly and works great on mobile and desktop devices. You can create a bet from popular markets, adding them to your bet builder. One of the selling points of 888Sport’s bet builder feature is in-play betting. You can create a bet builder using in-play markets. The number of bookmakers offering in-play bet builders is few and far between. So, if you like in-play betting, you may want to consider 888Sport for bet builders. The odds will update automatically in real-time for each market. The 888Sport website is easy to navigate to find the bet builder section. You can also use it on 888Sport’s dedicated mobile apps. Like Bet365, 888Sport is a great website for anyone new to sports betting. 

William Hill


  • Strong selection of markets for bet builders
  • #YourOdds bet builder insurance
  • Daily bonuses


  • The website can be difficult to navigate

William Hill has a long history in the sports betting industry. The company started in 1934 and over the decades, has built a strong reputation as a top-rated bookmaker. William Hill isn’t just exclusive to the United Kingdom and Ireland either. The bookmaker has a long reach that goes around the globe. If you are familiar with Bet365’s bet builder, then it may take a little bit of time to understand the #YourOdds from William Hill. The bookmaker simply calls its bet builder #YourOdds, so you will need to locate it after clicking on the event you want to wager on. Once you open the section, you will find a variety of markets available. What makes William Hill’s #YourOdds special is that the markets are different from your typical bet builder. You will find plenty of pre-built bet builders to select from. The markets seem infinite on William Hill’s website. It can be a little overwhelming when you have explored other websites with a more simplistic approach. The William Hill #YourOdds section may take time to search through. Once you come to grips with it, you may never use another betting website’s bet builder. 



  • Variety of bet builder markets on top sports
  • Attractive sign-up offer
  • Markets for over 30 sports and bet builders for top events


  • A large focus on football

The Betfred bet builder is known as #PickYourPunt. It works in the same way as the bet builders for other betting websites. There are a variety of pre-built bets to explore and choose from. If you want to make your own bet builder, you will need to launch the #PickYourPunt builder. This will allow you to create a bet builder on the provided markets. You will find the usual bet builder markets, including match results, both teams to score, anytime goalscorer, total corners, over/under, and many more markets. Once you compile your selections, the odds will be presented to you. If you are happy with the odds, you can enter your stake, and place the bet. Betfred’s website and app are easy to use. You will have your #PickYourPunt created in no time. 

What is a bet builder?

A bet builder is essentially an accumulator bet. The biggest difference between a bet builder and an accumulator is the event you wager on. An accumulator is a combination of selections from different events. For example, you may place your predicted outcome on four different football matches on an accumulator. The odds will be calculated on the results occurring. 

The difference between a bet builder and an accumulator, and why it is so popular with punters, is that you can select markets from the same sporting event. For example, if Manchester United and Liverpool play a Premier League match, you can select multiple markets from the match to build a bet. So, in reality, you are creating an accumulator bet on one event. 

Sports betting websites will offer different markets for bet builders. In addition, bet builders will differ based on the leagues, tournaments, and teams. A Premier League bet builder may have more options in terms of markets than a bet builder for a Serie A match. 

Football bet builders may include markets such as goalscorer, match winner, total goals, both teams to score, and much more. There are also markets for the first half, halftime, and second half. Bet builders aren’t just for football matches. You will find bet builders for a variety of sports, including basketball, American football, and tennis. 

One of the reasons betting websites offer bet builders is for the nearly infinite options it provides punters. You have an incredible number of options to add to your bet. Punters enjoy bet builders for different reasons. One of which is that it saves time when placing bets. The odds for the bet are declared instantly once they are added to the bet builder. 

In the past, if you wanted to place a unique bet, you would need to contact the bookie via social media or go into a betting shop. Now, bet builders provide you with the chance to create unique bets on one event. The odds are updated automatically when you add selections to the bet builder. 

Some bookies like Bet365 offer pre-built bet builders. You can find these in the dedicated sports sections. Some of the pre-built bet builders feature odds boosts, giving you even more reason to bet on them. 

Why you should use a bet builder

Bet builders have plenty of advantages. For one, it speeds up the betting process, because you don’t need to contact a bookmaker to get the odds for a unique bet. Bet builders are different from requested bets, also known as Request a Bet. If you contact a bookmaker regarding a specific bet on a market not offered, then this would be different than a bet builder. 

A bet builder has markets available to explore and add to your bet slip. The odds are updated every time you place a selection into the bet builder. You can learn the odds immediately and alter your bet accordingly. You can craft your bet builder the way you want. It can have the markets you want to wager on combined into one great price. 

The popularity of bet builders is sky-high. The ability to wager on multiple markets from one event for the first time has punters doing backflips. The pre-built bet builders are also a great option for punters. Bookmakers will offer these pre-built bets to save you time. Oftentimes, the pre-built bets will have boosted odds. 

Bet Builder Tips and Strategies

There are different strategies to use when creating a bet builder. You will need to consider some different areas before putting together a bet. A bet builder isn’t something you can slap together in a matter of seconds and expect to win a princely sum. You need to take your time crafting a bet builder to ensure the markets you select can win. Here are some strategies and tips to use when creating a bet builder. 

  • Consider the Game

A bet builder combines different selections from the same game into one bet. It is different from an accumulator because you cannot wager on the same match to build an acca. For example, you can build an acca with four different moneyline bets. A bet builder is made from different markets from the same game, so you need to ensure the selections have the potential of being successful. The context of the fixture will have an impact on the overall performance. A game between two rivals will show plenty of emotion. The match could be close and cagey, with plenty of boiling points. A match between two teams or two players with a gulf in class could be wide open. Understanding the context of the fixture is important for creating your bet builder. 

  • Style of play

A team’s style of play can dictate the outcome of the match. This can have a direct effect on your bet builder. Learning the style of play for the teams involved in the match and researching the markets available for the bet builder will help you make smart selections.

  • Consider the pre-built bets

Most sports betting websites offer pre-built bet builders for different sports. You can find these in the dedicated sections for football, basketball, tennis, and American football. Pre-built bets often have attractive odds created by the bookmakers themselves. Even with pre-built bets provided by the betting website, you still need to do your homework to ensure the bets have the potential of succeeding. 

  • Search for promos

Some betting websites will offer bet builder-specific promotions. You may receive odds boosts, free bets, or bet builder insurance for the bets. 

  • Shop around

Not all bookmakers provide customers with bet builders, but they are becoming more popular. Bookmakers have different markets for their bet builders. You may want to shop around to find the bookmaker with the best selection of markets. If two bookmakers have the same markets you want to select, you should consider the odds before placing your wager. Shopping around ensures you find the best price.

  • Keep it simple

Bet builders are like accumulators. If you add too many selections, your bet becomes even riskier. You should keep it simple. Some experts only make three selections for their bet builders. You can make a bet builder with up to 10 or 12 selections. But the more selections you add, the more likely the bet will fail.

  • It needs to make sense

You may choose to create a bet builder to increase the odds. Try not to get too excited as the odds increase, however. Don’t create a bet builder with silly selections. For example, you may select Man City to defeat Arsenal, but add the Gunners to score three goals. This would mean Man City need to score four or more goals. Be realistic when building your bet. 

What sports are bet builders offered on?

Your bet builder will depend on the sports betting website. Some betting websites offer bet builders for more sports than other bookmakers. For example, Bet365 has bet builders for a range of sports from football to tennis. Rival bookmakers may only have football bet builders. If you want to explore the wonders of bet builders, then search for a bookmaker that offers the features for your preferred sport. 


The top betting websites have football bet builders. Indeed, football was the first sport Bet365 offered for bet builders. The bet builder was designed for football, allowing punters to build unique bets. Not all betting sites offer the same football markets, so explore the different bookmakers to find one that provides markets you like. Many football betting sites will also have an assortment of pre-made bets to use. Popular football bet builder markets include moneyline, total goals, both teams to score, player to score, correct score, and total cards. 


Tennis is the second-most bet on sport in the world behind football. That may come as a surprise, especially with the popularity of American football. However, tennis’s popularity knows no bounds. Keep in mind that not all tennis betting websites offer bet builders. You may need to shop around. You can select markets, including match winner, set winner, aces, and breaks of serve. Some betting sites offer in-play bet builders. It is a great feature because tennis is popular with in-play bettors.

American Football (Gridiron)

Punters in the United States love a bet on American football. The rise of gridiron’s popularity in Ireland and the UK has led to it being bet on more in Europe. Betting sites offer bet builders on NFL games, and you can add team and player selections to your bet. Touchdowns, points, tackles, and more can all be selected. 


The NBA is another popular sport for bet builders. You can combine different stats into a bet builder to increase your odds. Europe’s most popular basketball league, the Euro League, is also available for bet builder betting. You can add selections, including moneyline, spread, total points, total player points, assists, blocks, steals, and more. 

Bet Builders FAQs

Why use a bet builder?

A bet builder allows you to combine betting markets from one match or sporting event into one bet. You can select different markets to increase the odds. 

What is the difference between an accumulator bet and a bet builder?

An accumulator bet is made up of selections of different sporting events. For example, you may make five selections from five different Premier League games. A bet builder combines selections from the same event. For example, you may make five selections from the same Premier League fixture.

Does every betting website offer bet builders?

No, only a select few offer bet builders. The bet builder feature is a new product in the betting industry. The popularity of bet builders continues to grow, and more bookmakers are adding them to their service. 

What is a Request a Bet?

A Request a Bet occurs when a punter contacts a bookmaker and asks for odds for a specific bet. This is completely different from a bet builder. A Request a Bet is typically only for a specific selection or outcome.