Top Ten Irish Bookmakers:
Recommended Bookmakers for 2021:
Our guide to the best online bookmakers in Ireland, we base reviews on bonuses offered, reputation and user experience.
Get up to €100 in bet credits
New Customers only. Up to €100* in Bet Credits. Sign up, deposit €5* or more to your account and bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.
Get a €15 Free Bet!
As part of the Marketplay Ltd family, Mr Play has a sportsbook but the website has also expanded into slots, scratch cards, and even live dealer table games.
Get a €100 100% Match Free Bet!
BetVictor offer an impressive €100 Match Free Bet for new customers in Ireland. This is a very competitive offer for the Irish market.
Bet €10 Get €20 in Free Bets
Mansion bet is legally licensed and regulated by the UK Gambling Commission. The brand Mansion was founded in 2003, expanding over a decade later Mansion decided to launch MansionBet in 2018 and is currently the latest instalment within their line of services.
Get a €30 Free Bet!
888Sport offer a good welcome offer and their casino business also offers new customers some great incentives. At the time of writing they offer up to €30 in free bets.
Get a €20 Free Bet!
Coral is a very well known brand in the UK, but relatively small here in Ireland, you can get up to €20 in free bets when you sign up as a new customer.
Get a €50 Welcome Bonus!
With a name like Bethard, it is easy to think that the site’s branding is inspired by the concept of putting your cold, hard cash on the line when laying down some wagers.
Get a 2x €20 Bonus!
With a number of apps and websites, it’s hard for new platforms to make an impression. Yet, this is something that Fansbet has done and we’re happy to be bringing you our review today.
Get a €20 Free Bet!
Although they have the attention of the Irish public, they have also gained popularity in the UK with 16,000 employees across thousands of shops in the world.
Get €30 Free Bet!
William Hill is a very well known brand in the UK and is gaining popularity here in Ireland. They currently offer new customers a €25 Free bet.
Get a €40 in Free Bets!
For many bettors, it is the welcome offer that first attracts them to a particular bookmaker so this is where we will start. In truth, it is fairly simple in that you can receive a €40 free bet when you join which is a great way to get started.
Get a €10 Free Bet!
After launching back in 2005, Karamba has some experience in the gambling industry. However, all this experience came with their online casino.
Get a €10 Free Bet!
Hopa is a smaller sports betting site that you may not have heard of, but it certainly offers a lot of promise for those who have yet to discover it. The site was founded in 2005 and offers a great amount of choice when it comes to sports and markets.
Get a €100 Profit Boost!
Despite being so new, LeoVegas Sports gives you lots of ways to bet on your favourite sports. You can place singles, combinations, or systems bets on the site, as well as pre event and in play bets. The bets start at just 10 cents each too, so you can stick to as budget if you want.
Get a €40 welcome offer
Unibet operates throughout Europe and offer Irish customers up to €30 in Free bets, as well as offers for Casino and Poker.
Just like around the UK, betting in Ireland has been growing rapidly in recent years. According to some sources, the number of people betting on a daily basis is as high as 15% of the population. With this in mind, the number of services offering a sportsbook has increased in order to cope with demand. Nowadays, there are around 300 different so-called ‘bookmakers’.
Although betting apps and smartphones have brought betting to the masses, it actually has a long history in Ireland. For example, betting was prominent over one century ago (even before independence!). Of course, Ireland is also home to Paddy Power, one of the largest betting operators in the continent. While some people bet on football and horse racing, others stick with traditional sports like hurling, Gaelic football, and camogie.
Within the last decade, the betting law has been amended and this is information we’re going to bring you today. As well as talking about the law, we’ll touch on some more statistics, how tax works, how we judge and compare bookmakers, and how you can choose a reliable partner for your betting needs.
Betting Laws in Ireland
Ultimately, the 1956 Gaming and Lotteries Act still governs the gambling industry. Therefore, it’s fair to say that other countries in the West are further ahead in this regard. However, the act has been adjusted in recent years. In 2010, the whole law was reviewed. Five years later, a Betting Amendment came after the rise to prominence of betting services in the world of sport.
What does this mean? Well, no remote operator can serve customers in Ireland without an appropriate license and without paying the expected taxes. While this change might have been frustrating for the companies, it brings a boost in revenue to the country of €25 million each and every year.
As a side note, the Horses and Greyhounds Racing Act was the first to mention online gambling in 2001. Of course, online gambling now exceeds traditional forms of gambling when it comes to sports. In the 2015 Betting Amendment, online gambling became legal right across the country and for all sports.
Taxes in Ireland
For the longest time, there has been debates regarding tax laws and betting. Today, it’s still true and the unclear trading laws haven’t helped. While winnings are never taxed, those getting a steady income from the hobby are under slightly different restrictions. If you ever get a regular income from betting, we highly recommend speaking to a tax advisor so that you don’t fall foul of the law.
Popular Irish Bookmakers
Loyal and proud, Paddy Power is the most popular bookmaker in Ireland. After merging with Betfair not so long ago, it’s thought that a little over 16% of the market belongs to Paddy. Elsewhere, the top ten is dominated by other British and Irish names. This includes:
Currently, the only name in the top ten not to come from the UK and Ireland is Bwin.
How We Rate Bookmakers
Before we look at the future of the Irish market and how you can find a reliable bookmaker, we first want to make a small note on how we judge a bookmaker. What separates the brilliant from the average? What features are most important for a positive experience?
Firstly, we get a good idea of how well received a bookmaker is from their reviews online. If the reviews are mostly negative, we know that the bookie perhaps isn’t worth our time. From here, we assess a number of different factors. For example:
- Appearance of website/app
- Banking methods
- Special offers
- Customer support
By looking at all these different factors, we get a full overview of the service and can then decide on whether they would provide a positive or negative experience for our readers. If we spot any problems, or anything we think will affect the experience, we simply won’t recommend it. Therefore, you can always be sure that you’re getting the best recommendations.
The Future of the Irish Market
Just a couple of years ago, the Irish industry took a huge step forwards when it decided to add extra regulation to the online market, following in the footsteps of the UK. With the sheer amount of competition, the players are still in control and we don’t see this changing for some time to come.
Elsewhere, we’ve seen the introduction of minimum age requirements and this should help with underage betting and even underage betting addiction in the country. Also, the many Responsible Gambling campaigns will undoubtedly help with this problem. At the moment, many are concerned about youth gambling addictions so this is a battle that will rage on for many years.
Finally, what will happen with the proposed Betting Act alterations? What changes will come and how will this impact the industry? Only time will tell!
Choosing a Bookmaker
As promised, our final section is dedicated to those currently in the market for a new bookmaker. First things first, understand that this is very much an individual decision. Just because one person recommends a platform, this doesn’t mean it will be right for you. Therefore, you need to consider YOUR needs above everything else.
Fortunately, we’ve compiled a list of some of the best bookmakers so that you have a shortlist to start your search. From here, you’ll see all the main features and why you should get involved with each bookie. With our many brilliant guides, you have all the information you need to make a sensible decision. With any luck, you’ll get it right first time and partner with a bookmaker for the next few years.
Do you value navigation? Do you want the best odds? Are you looking for the bookie that rewards loyal players? Do you need lots of banking options? Are you hoping for a variety of sports and markets? Once you answer simple questions like this, you’ll understand what’s important to you and choosing a bookmaker becomes much easier!