Best Live Football Betting Sites Ireland 2023 ☘️ In-Play Bookmakers

Live football betting is where you wager on the match or event once it has started, evidently bringing its advantages and extra thrills and excitement to the gambling experience.
Here is everything you need to know about live football betting sites in Ireland.

Best Live Football Bookmakers for 2023:

5 / 5

Get a €20 Free Bet!

- Live football markets are available
- Upcoming matches are available to view
- Easy to manage live bets

Terms & conditions apply >
18+, IRE & UK only, Inital €5 Free Bet must be placed within 14 days of account opening to get 4x €5 free bets, available for selected markets only, see their website for full T&Cs.
5 / 5

Get up to €30 in FreeBets

New Customers only. Bet €10* & Get €30* in Free Bets. Sign up, deposit between €5* and €10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply. Registration Required.

Terms & conditions apply >
New Customers only. Bet €10* & Get €30* in Free Bets. Sign up, deposit between €5* and €10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.
4.9 / 5

Get a €15 Free Bet!

- In-play football markets are available
- Promotions and offers are available
- Mobile app

Terms & conditions apply >
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: €10, max €15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement.System bets no eligible.
4.9 / 5

Claim a €20 Free Bet!

Kwiff is a new betting site to Ireland that currently offers new customers a bet €10 get €30 offer. The offer betting on a wide range of sports along with "surprise bets".

Terms & conditions apply >
New customers & 18+ only. Min. deposit of €10. Qualifying real money bet of €10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly.
4.8 / 5

Get a €40 welcome offer

Unibet operates throughout Europe and offer Irish customers up to €30 in Free bets, as well as offers for Casino and Poker.

Terms & conditions apply >
18+ New customers only. Min deposit €10. Money back as bonus if first bet loses. Wagering requirements: all sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Full T&C's apply.. #AD
4.8 / 5

Get a €60 100% Match Free Bet!

BetVictor offer an impressive €60 Match Free Bet for new customers in Ireland. This is a very competitive offer for the Irish market.

Terms & conditions apply >
18+ New customers only. Opt in, place your first bet of €10 or more on any sports market. Get up to a €60 match in Free Bets. Offer available until 23:59 IST on 31.12.2024. Free bets expire after 7 days. Debit Card/Apple Pay payments only. T&Cs apply, see below. | Please gamble responsibly
4.7 / 5

Bet €10 Get €10 in Free Bets!

Luckster Sports is a UKCG licenced online casino that is very much a new kid on he block, as it were. From Aspire Global – a Malta based company, Luckster Sports was launched back in February 2022.

Live Football Betting Ireland Facts

⚖️ Gambling Licenses Irish, UKGC, MGA
✅ Largest Live Football Bonus: €100
💸 Minimum Deposit €1-€10
📱 Best Mobile Football Site Ladbrokes
🥇 Best Live Football Betting Site Coral
💰 Best Live Football Free Bet Tonybet
⚽ Best In-Play Football Markets bet365
🔥 Best New Football Bookmaker Kwiff

How do we rank the best live football betting sites?

When you’re ready to live bet on football, you need to find the right betting site. This can be the make-or-break factor when it comes to your gambling experience. Here are some features we recommend looking out for when looking for the best site for in-play football betting in Ireland.

  • Security

Security is a must when gambling online. Make sure the betting site is operating under a licence; this should be showcased in their terms and conditions or on the about page. The licence ensures they are regulated and will thus treat you safely and fairly. Equally, the licence provides peace of mind that both your financial and personal information are protected.

  • Range of markets

As we outlined, there are several possible in-play betting markets available. The bookie should aim to offer a good variety; this will help keep your gambling experience fun and exciting while catering for a range of betting preferences.

  • Useability

The betting site should also be easy to use. This includes having a simple navigation system so you can find the live football markets easily or having filter options to find the specific market you wish to use. Likewise, the site itself should have quick loading speeds; this is especially important if you wish to live bet because freezing while in play betting is not good.

  • Reputation

Consider whether the betting site has a good reputation to match. This can be checked by looking at reviews online and judging what the reviews say about their in-play betting options. This tip will help save time because you should be able to judge whether it is worthwhile registering on the site.

  • Customer support

If you run into any issues while playing football betting, you want to know the right support is available. Good live betting sites should offer readily available support. Such as via phone, email, or live chat.

Best Live Football Betting Sites in 2023

Below are some reviews of popular bookies in Ireland in relation to their live football betting offerings.


Coral is a reputable site that offers in-play football betting. They have been known to offer reliable and consistent odds on their live markers too. If you’re new to live football betting, Coral offers some information on their live betting features too; this can make it easier to understand how it works. This includes some tips to consider as well as the types of markets they offer. If you want to manage your time too, you can easily check the upcoming matches to make sure you don’t miss any. Likewise, you can keep an eye on your betting slip while in play, as it is hardly displayed at the side of the page. While they do offer promotions, you will have to check their offers page since the promotions are not advertised in the same live betting section.

Live football markets are available
Upcoming matches are available to view
Easy to manage live bets
The layout could be improved in regards to live betting offers.


Bet365 is another bookie with a vast in-play betting section. Indeed, they cover many sporting events, including live football. Unlike Coral, their site is a lot more visual, which makes spotting new live football promotions a lot easier. For instance, they have various odd boosts and welcome offers available. Interestingly, they also offer live football betting challenges, which give players something to aim for, plus, if successful, there are big prizes. They also offer easy payout offers for in-play football betting, which is great for those eager to get their hands on their earnings. Plus, if you are unable to live stream, they offer live commentary on the games too.

Live football betting markets
In-play promotions are available
Good layout and visibility
Customer service may vary during peak times.

Mr Play

You can also live-bet on football matches with Mr. Play. Their site takes longer to load than the previous two; however, they do offer a mobile app to live bet and access their site easily on the go. They also ask for you to be signed in to access their sports markets, which is not ideal for those who want to browse before registering. Though they do have promotions available, which you can find via the promotions tab, Likewise, sports betting comes at the end of the navigation bar, with the casino first. With their sportsbook not being their main asset, they still do a good job of offering in-play betting for their players.

In-play football markets are available
Promotions and offers are available
Mobile app
You have to create an account to view the site
Desktop site not as good as app


You can again wager on live football matches with Novibet. The site offers a good range of football markets for in-play betting, along with an easy-to-use site with a simple and straightforward layout. With football being one of their leading sports that they cover, they have lots of coverage and events on offer. Indeed, you will be able to play bets on many events, such as the Premier League and the Super League. Although the betting site is hard to access outside of Ireland, this may be an issue if you wish to gamble with them when travelling outside Ireland. Nonetheless, similar to Mr. Play, Novibet has a mobile app you can download from the Google or Apple Store. This can make betting on the go a lot more quick and easy.

Live football betting is available
Cover many events
Mobile app available to download
Customer service can vary during peak times
Hard to access outside Ireland.

Why bet in-play on football?

So what makes in-play betting on football so appealing? Here are the key advantages and benefits of betting on football live.

  • Extra information

Betting on a football match once it has begun gives you the advantage of considering more information and context in your bet. For instance, you can judge the match conditions, the crowd, the team’s form, and the motivation they have. All these aspects, which you gain from watching and betting live, can help you place smarter bets and increase your chances of winning.

  • Odds

The market odds will fluctuate when the match begins, and you can use these to your advantage. For example, if one of the market odds increases, you will potentially earn more if you are successful compared to if you had bet before the football match.

  • Adaptability

In-play betting is much more flexible. Thereby, you may enter the match thinking you will wager on one team, but live betting gives you the choice to change your decision once you see the start of said match. Many players may find this flexibility increases their confidence, as they do not have to make the final bet until they have seen the start of the match.

  • Excitement and engagement

In-play betting on football evidently adds an extra layer of thrill to the gambling and viewing experience. Therefore, if you wish to wager on the match, you must pay, and this in turn keeps you gripped on the match and the markets, making watching even more fun. Not to mention, it provides a better chance of winning than just watching the event.

  • Cash out

Cash out is an in-play betting feature that many good bookies in Ireland should offer. This feature increases the control you have over your betting slip; for instance, you may choose to cash out before the bet has settled if you wish to confirm a win or prevent another loss. This can help you manage your budget and increase the power you have over your bet.

  • Insights

Another benefit of watching live football matches is that you may be able to use insights and current states to your advantage. Many betting sites that offer live streams of the events will typically pair this with stats and data on the event that update live. You may be able to use this information to further inform your decision-making for more accurate bets.

  • Player performance

Also, live betting lets you judge the player’s performance once the match has begun. This reduces the risk of misjudging players who you may think will perform well but don’t seem to be as on form as you expected. Instead, in-play betting lets you see how they are playing, which may impact your bets. Plus, you can get a sense of the team as a whole and consider which players seem the strongest and which are less so. All this live information can be used to make more informed bets.

Live football betting markets

Just as with standard betting, you should be able to choose from a variety of live football betting markets. These are the common types of betting markets you can expect to come across when wagering live in Ireland.

  • Match result: this is where you predict the outcome of the match, usually by betting on one of the teams to win.
  • Next goal: which player or team will score the next goal in the match?
  • Total goals: this is where you wager on the total number of goals that will be scored in the match.
  • Both teams to score: this is a bet where you wager whether you think both teams will score at least one goal within the match.
  • Halftime result: wagering on what you think the outcome will be at halftime
  • Player markets: specific markets based on the players themselves, such as whether a player will achieve an assist.
  • Special bets: wagering on something to happen during the match, such as a red card.
  • Race to x number of goals: this is where you bet on which team will reach a certain number of goals first.
  • Goals in a period of time: wagering on whether you think a certain amount of goals will be scored within said amount of time
  • Time of first and last goals: evidently, this is a marker where you try and predict the first and last goals that will be scored within the match.
  • Most corners: predicting which team will have the most corners within the match
  • Total cards: predicting which team will have the most cards given to them during the match

In-play football betting strategies

Looking to improve your in-play football betting strategy? Here are some tips for beginners and experts alike on ways to improve your approach to live football betting within Ireland.

  • Research the event.

If you are wagering on a match within an event, then make sure you have done your research on the event itself. This might look like watching past videos and matches, following the news, or reading articles online. For instance, if you are betting on a football match within the World Cup, then it would be good practise to consider past winners, how the event is formatted, and what tends to work and what doesn’t work well within and during the tournament. All this information provides context for your bet and allows you to make a more informed decision.

  • Teams

Similar to researching the football tournament, make sure you know about the teams that are competing in the match. For example, when researching their top players or past performances, you may want to look at matches that they have won and compare them to matches they have lost to find trends in their strengths and weaknesses. You may also be about to find out their history against the opposing team and see how they have played in the past. All this information, again, can benefit your gambling.

  • Football lingo

If you’re new to the sport, you may not yet be clued up on all the language involved in the sport. This is important to familiarise yourself with, as it will help you better understand the commentary and betting information regarding football. An example of this may be researching what a corner in football is.

  • Start slow

Once the match begins, you may be eager to jump straight into betting; however, it is sometimes beneficial to wait a little first. Giving yourself time to consider the form and the atmosphere by waiting a little for the match to get going can be worthwhile.

  • Managing the bankroll

When live betting, it can be easy to forget about your budget. Therefore, make sure you know about your budget and are aware of it while gambling. The betting site will also offer responsible gambling tools such as exclusion periods or deposit limits, which may come in handy if you think sticking to your budget could be tricky.

  • Coach and management

All football teams will be managed and coached by someone; taking time to research who this is could provide some helpful context. Therefore, considering the coaches history and how new they are could help inform you on the team’s dynamics. If they are a relatively new coach, they might bring something new to the team, whereas they could also lack that connection with the team. Doing your research on this may impact your betting choices.

Bonuses for live football betting

Another live betting strategy is to take advantage of bonuses and promotions provided by the bookmaker. These can improve your betting experience by making your budget more worthwhile, letting you bet for longer, and ultimately heightening your chances of winning.

Here are some common bonuses you will likely come across when wagering on live football in Ireland.

  • Free bets

These are offers that everyone loves, as they offer risk-free gambling opportunities. Usually, the bookie will require you to place a small deposit to receive the free bet. They may come as part of a welcome offer, for instance. Nevertheless, you may choose to use your free bets when it comes to in-play football betting. Since free bets are not technically risking your own money, you may wish to use them for more risky bets that you wouldn’t have otherwise made.

  • Matched deposit

These are promotions that allow players to get more for their money. For instance, if you wager €10, the bookie would match this to add another €10 to your deposit too. This means that when it comes to live betting on a football match, you have more scope for what to spend your budget on because you have a much larger amount to gamble with.

  • Cashback offers

Cashback offers are great for reducing the worry of financial losses when it comes to in-play betting. A cashback offer will thereby return a percentage of your losses to you at the end of the month or week. You then have the freedom to reuse this money for football betting if you wish. Overall, these offers are great as they provide peace of mind that if your wager loses, you can still receive a part of it back.

  • Price boosts

These are common when it comes to big events, and the bookie will boost the odds on certain popular markets. This can be the same with live markets too; often the bookie will select a few to boost, meaning if you take advantage of these and win, you will receive a higher payout. These offers are typically easy to spot, as the bookie will usually highlight them in red, make them bold, or give them their own section.

  • VIP offers

If you are a regular betting player on a specific site, they may offer you VIP or loyal offers to reward you for playing with that site. While you need to check if this is something the betting site offers, it could result in exchanging points for prizes and offers as well as receiving exclusive promotions. Such can then be used when live betting on football.

Live football betting FAQ

Below, you will find some commonly asked questions when it comes to live football betting in Ireland.

How do I know if the betting site offers in-play betting on football?Many bookies will have their own section for in-play betting, or they will offer in-play betting markets at the top of the page. They will likely make it clear which markets are live by either labelling them or putting them in bold.
What is an easy live bet to make?If you are new to in-play football betting, you might want to start simple. For instance, you might begin with match winner.
What do I do if I need help while live betting on football?Get In touch with the site’s customer support team; they should be available to assist with any issues. You will likely be able to reach out to them via live chat, email, or phone.
What ways can I deposit or withdraw my earnings from in-play football betting?The most common ways you can withdraw or deposit in Ireland are the following: debit card, bank wire, e-wallets, prepaid cards, or pay by phone.
What does cash out mean in live betting?If you cash out, you are cashing out your bet before it has settled. This is common in in-play football betting in order to manage the outcome of your wager. Such as cashing out to avoid further losses or cashing out to secure your winnings.
Is in-play betting easy for beginners?If you are new to live betting, make sure to do some research beforehand, the betting site should offer some help too. Also, make sure you have done your research on the event you are live betting on, perhaps check out strategy section out for some helpful tips.