Best World Cup Football Betting Sites Ireland 2024 – Free Bets & Offers

The World Cup is an international football tournament that showcases the best performances from across the globe. With the event being named the most prestigious tournament in the world for football, it is no surprise that many flock to watch the event, and many choose to gamble on it.

Best World Cup Offers for 2024:

5 / 5

Get a 100% upto €100 Bonus!

- World Cup markets
- Good usability
- Good for beginners

5 / 5

Get a €20 Free Bet!

- World Cup markets, including the women’s World Cup
- Great usability
- Promotions and offers

Terms & conditions apply >
Significant terms: 18+. UK+IRE customers only. Certain deposit methods & bet types excluded. Min £/€5 first bet within 14 days of account reg at min odds 1/2 = 4 x £/€5 free bets. Free bets valid for 7 days on sports, stakes not returned, restrictions apply. T&Cs apply.
4.9 / 5

€50 in Free Bets!

- World Cup markets
- Good useability
- Price boosts are available.

Terms & conditions apply >
IRE/NI new customers only. €/£40 in FREE Bets (FB) as €/£30 in sports bets & a €/£10 casino bonus (CB). Min Deposit €/£10. Min stake €/£10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept €/£10 CB, then active for 3 days. CB 5x wagering & max redeemable €/£100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply. T&Cs apply
4.9 / 5

Claim a €20 Free Bet!

Kwiff is a new betting site to Ireland that currently offers new customers a bet €10 get €30 offer. The offer betting on a wide range of sports along with "surprise bets".

Terms & conditions apply >
New customers & 18+ only. Min. deposit of €10. Qualifying real money bet of €10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer awarded immediately but could be issued the next working day in exceptional circumstances such as technical fault. Additional T&Cs apply. Please gamble responsibly.
4.8 / 5

Get a €15 Free Bet!

As part of the Marketplay Ltd family, Mr Play has a sportsbook but the website has also expanded into slots, scratch cards, and even live dealer table games. Currently based on the Aspire Global betting platform, Mr.Play offers a huge number of sports markets (40).

Terms & conditions apply >
18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: €10, max €15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement.System bets no eligible.
4.8 / 5

Get a €60 100% Match Free Bet!

BetVictor offer an impressive €60 Match Free Bet for new customers in Ireland. This is a very competitive offer for the Irish market.

Terms & conditions apply >
18+ New customers only. Opt in, place your first bet of €10 or more on any sports market. Get up to a €60 match in Free Bets. Offer available until 23:59 IST on 31.12.2024. Free bets expire after 7 days. Debit Card/Apple Pay payments only. T&Cs apply, see below. | Please gamble responsibly
4.7 / 5

Get a €40 welcome offer

Unibet operates throughout Europe and offer Irish customers up to €30 in Free bets, as well as offers for Casino and Poker.

Terms & conditions apply >
18+ New customers only. Min deposit €10. Money back as bonus if first bet loses. Wagering requirements: all sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Full T&C's apply.. #AD
4.7 / 5

Get a 100% upto €100 Bonus

CampoBet is a great new bookmaker that offers three welcome bonuses to new Irish sports customers.

Terms & conditions apply >
18+. T&Cs Apply

Within this article, you will find everything you need to know about World Cup online betting for Ireland.

How do we rank the best World Cup football bookmakers

Once you’re ready to bet on the World Cup, you want to make sure you find the right bookmakers to gamble with. There are lots of betting sites in Ireland, so here is a list of features to help you narrow it down and find the right site to wager on the World Cup with.

  1. Security

All betting sites you gamble with should be secure and safe. This means that they treat you fairly and equally online and prioritise the security of your financial and personal information. You can ensure the betting site is secure by checking that their licence is legit and valid. This can be found within the site’s terms and conditions and about page.

  1. Range of markets

If you’re betting on the World Cup, you want choice and flexibility in what to gamble on. Therefore, good betting sites will offer a variety of markets to make betting accessible and fun for everyone, despite their preferences.

  1. Reputation

A good betting site will have a reputation to prove this. Try reading the online reviews written by other players; these will indicate whether or not the site is worthwhile.

  1. Useability

The site should be easy and hassle-free to use. The navigation should be easy, and finding your way to the World Cup markets should be simple and quick. So what does a betting site with great usability look like? Consider checking the loading speeds, graphics and aesthetics, filter options, and how easy it is to find your way around.

  1. Payment options

Good betting sites should offer an array of flexible payment options. This helps cater to more players preferences rather than limiting them. Plus, the minimum deposit should be flexible to appeal to a range of budgets. The common types of payment methods you can expect to find in Ireland are credit or debit cards, e-wallets, pay by phone, prepaid cards, and sometimes bitcoin.

  1. Customer support

If you need help while World Cup gambling, you want to know that support is available. Good betting sites in Ireland should offer around-the-clock support via a range of options, whether this be live chat, phone call, email, or message. They should aim to respond quickly.

Best World Cup football betting sites for 2024

Below are reviews of some popular betting sites in Ireland in regards to their World Cup betting offerings.


888Sport is known for having an extensive sportsbook when it comes to online gambling, especially football. Evidently, they offer a vast amount of markets for the World Cup; they even have their 2026 odds available to view at the moment. In addition, 888sport is great for punters new to the site as they offer lots of information when it comes to the World Cup, including context, past hosts, and qualification information. Collectively, this helps the punter develop a good context for the event and improves their wider knowledge. Similarly, they offer plenty of markets for World Cup betting, including all the expected markets as well as some special ones. This means punters have plenty of choice when choosing what to gamble on. In addition, the site itself is smooth and easy to use, and glowing reviews of the site give it a strong reputation.

World Cup markets
Good usability
Good for beginners
Customer support may vary during peak times.


Novibet is another good choice for World Cup betting. They have some great offers and promotions available exclusive to the World Cup, which can elevate the betting experience. For example, in previous years, they have offered free bets for those betting on the World Cup, which can make gambling more fun and accessible to more people. Although novibet is known to be difficult to access outside Ireland, make sure to check if you are outside Ireland. When it comes to football, they cover a variety of competitions, and you will have lots to choose from when it comes to betting on the World Cup. However, you will not be able to live stream the event on the site, but they do offer in-play betting features such as cash out, bet builder, and live betting.

World Cup markets
In-play betting
Promotions and offers
Hard to access outside IrelandNo live streaming


Ladbrokes is another reputable site that has lots of offers for World Cup betting. Alongside a range of markets and high odds, they offer news and insights into the event to help keep their punters informed. Currently, there is lots going on around the Women’s World Cup during the group stage, which is great for those who also wish to wager on the women’s game. The site is easy to use and has great usability, and you can even wager on their mobile app, which is great for on-the-go and quick betting. During big events such as the World Cup, they have frequent prize boosts to help increase the thrill and excitement of betting and help punters increase their potential winnings. You should also be able to watch the events live via Ladbrokes, as well as bet on them as they are in play.

World Cup markets, including the women’s World Cup
Great usability
Promotions and offers
Live streaming and betting
Mobile devices must be compatible to access the Ladbrokes app.


BoyleSports has a good selection of markets and coverage when it comes to football, including the World Cup. They offer specific articles into the insights of the World Cup and help punters stay updated on World Cup news. They do not currently have any 2026 markets available, similar to Ladbrokes, but they may have the international women’s markets available. The site has many filters and drop-downs, making it easy to find the market you want as well as any current promotions and offers. They have a whole section for price boosts and specials, making it simple and easy to find any current enhanced odds to take advantage of. Not to forget, the site itself is nice and easy to use, with clear navigation and filter options as well as live betting options available.

World Cup markets
Good useability
Price boosts are available.
Customer support can vary during peak times.

History of football World Cup

Dating back to the 1930s, the first World Cup was played in Urugay. Since then, the football World Cup has taken place every four years. The international football competition is organised and funded by FIFA and will sometimes be called the FIFA World Cup. While it is a male football event, there is also a women’s competition named the Women’s World Cup; both events are similar and follow the same rules and format.

The World Cup begins with the qualification stage, which occurs within the three years leading up to the World Cup. This is a stage that highlights which teams will qualify for the next stage of the World Cup. 32 teams will qualify to play within the World Cup; whichever country is hosting the World Cup automatically gets through to the competition stage. Although the 2026 World Cup is due to involve 48 teams competing for the title, To win the World Cup, teams must win their matches. This adds motivation and suspense to the football matches, as if the team loses, they become knocked out.

The current most successful team is Brazil, which currently holds five World Cup titles. Meanwhile, the most recently successful team is Argentina, which holds three titles and won the 2022 World Cup.

The World Cup is known worldwide and attracts a huge audience. Even those who do not typically gravitate towards football tend to watch the event. Indeed, the World Cup brings communities together to celebrate. The World Cup is typically broadcast on TV too, with the 2022 World Cup estimated to have about 5 billion people watching. With such a large viewership, it is no wonder why many chose to wager on the event. Not only does gambling on the World Cup add any extra thrill to watching the live tournament, but it also allows viewers to put their money where their mouth is.

World Cup football betting markets

As you can imagine, there are lots of betting opportunities for such a popular event. While you can expect to find lots of traditional football markets available, you will also find many unique to the World Cup. Here are the types of markets you may come across while betting on the World Cup within Ireland. This is by no means an exhaustive list, but it does cover the most popular ones.

  • Outright winner: As with any big event, you can place a bet on which team you think will win this year’s World Cup. This is the market that will likely be one of the first to become available.
  • Match winner: This Is a bet on which team will win the current match.
  • Over or under goals: this is a bet on whether you think a team will score over or under a set amount of goals within a period of time.
  • Total goals: you can bet on the total amount of goals scored within a match or the total from a team throughout the tournament.
  • Goalscorer: here you can predict which player will score the first or last goal of the match, or sometimes who will score the most goals throughout the World Cup.
  • Group winner: you may be able to place bets on who you think will win the group stages before the knockout matches.
  • Prop or special bets: unique bets that include betting on something specific that may happen during the World Cup.
  • Halftime: Some bookmakers offer markets on what you think the halftime score will be.
  • Red or yellow card: betting on players who may receive the most or first yellow or red card of the match.
  • Stage betting: some bookies will have a market where you can wager on which stage of the World Cup certain teams will make it to.
  • Margin of winning: betting on how much a team may win during the match
  • Team specials or player specials: these are unique to the team or player.

World Cup football betting offers and promotions

When it comes to betting on the World Cup, it is nice to take advantage of the online promotions and offers available. These can allow you to get more out of your budget, expand your gambling capabilities, and ultimately heighten your chances of winning.

Here are the types of promotions you may come across in Ireland while betting on the World Cup.

  • Welcome bonus

These are bonuses given to those who have recently registered. They aim to entice new players to try gambling on their website by offering a promotion. Such offers can be used freely, such as World Cup betting. Likewise, welcome offers are great to use to get a feel for the site and decide whether it is something for you. The types of offers bookies offer to new players in their welcome packages vary, but these may be free bets, matched deposits, reload bonuses, or price boosts. These offers are good to take advantage of if you are signing up with a new site to wager on the World Cup.

  • Matched deposit

This is a bonus that can allow you to get more for your money when it comes to placing a deposit. Therefore, the bookie will likely match whatever you put down as a deposit, so if you deposit €10, the bookie will add another €10. Evidently, this is a great motivator to place a deposit, and if available during the World Cup, you will be able to use this to wager more and be more flexible with your budget online.

  • Cashback offers

If you are worried about financial losses while betting on the World Cup, then cashback offers could relieve that. Therefore, cashback offers will return a percentage of your losses back to you at the end of the week or month. Indeed, this can make players feel more confident and comfortable when wagering on events such as the World Cup, as they don’t have to worry about big losses. Instead, they can use a percentage of their losses to wager back on the World Cup. This makes the value of your budget last for longer and allows punters to get more out of it; not to mention, it takes away from the stress of betting.

  • VIP or loyalty offer

These offers are given to returning customers of the betting site. Many bookies will offer loyalty schemes to allow returning punters to collect points or increase their levels and, therefore, be rewarded with exclusive offers themselves. Often, this will be quicker withdrawals and payouts, enhanced odds, price boosts, or matched deposits. This makes returning to the same bookie a lot more appealing.

  • Price boosts

Price boosts, sometimes referred to as enhanced odds, will increase the odds and therefore increase the potential payout on certain markets. These promotions are common around big events such as the World Cup, as they may be available for a limited time and are easy to find on the markets page. Bookies tend to put these in red or bold to make them stand out. Making use of these offers is great because, if you are successful, there will be a larger payout.

World Cup football betting strategies

Looking to increase your World Cup betting strategies for the 2026 tournament? Here are some tips that both experienced and new punters could benefit from.

  • Researching the event

Finding out as much as you can about how the World Cup is played will help you make more informed bets on the event. For example, learning about the different stages and knowing what works well for winning teams or perhaps less well can all help equip you with extra knowledge when it comes to predicting outcomes.

  • Know the teams

There are plenty of teams that take part in the World Cup, and lots of information is available online to help you research them. Indeed, taking time to research teams such as Brazil that have the most World Cup wins on their team can help you understand what to look for in successful teams. This may help you predict the markets with more informed decision-making. You can research teams by looking into past matches and watching them online, or by watching interviews and researching team stats.

  • Highest odds

Taking time to find the highest odds available for the market you wish to bet on ensures you get the most out of your bet. Therefore, finding the highest odds means that if the bet is successful, you will receive a high payout. While this does feel time-consuming, you can take advantage of odd comparison sites online.

  • The news

The World Cup is heavily covered by news outlets and sports outlets alike. Indeed, there will be plenty of discussion of the tournament in the media, and all this information can be useful for keeping you informed. The media will include interviews, statistics, and expert opinions, which are all useful information that you can use for your decision-making.

  • Leave emotions behind.

It is easy to bet using your emotions on events such as the World Cup, as you might be tempted to wager on your home country. However, it is important to leave emotions behind and go with facts and evidence. Emotions can cloud your judgement, and just because a team is your favourite doesn’t mean they are the right fit for said market.

World Cup football betting FAQ

Below are some commonly asked questions when it comes to betting on the World Cup within Ireland.

Is it easy to bet on the World Cup if you are a beginner?Yes, if you are new to World Cup betting, as long as you take time to do research and look into the event, you should be able to make informed decisions. There are plenty of resources online, including past matches and news outlets covering the event, that you can learn from.
Can I live bet on the World Cup?Many betting sites in Ireland offer live betting features where you can wager on World Cup matches once they have begun. This can be used to get a sense of the atmosphere beforehand.
What do I do if I need help while betting on the World Cup online?Use the betting site’s customer support if you run into any issues while betting. These are dedicated features to help you resolve any issues quickly and promptly.
Should I consider past winners when betting on the World Cup?While past winners have won the event for a reason, it is often suggested not to let the past influence your decisions. While teams such as Brazil, France, Germany, and Argentina are always among the favourites, this does not mean they will be this year. Remember, there are four years between competitions, and lots can happen between them.
Should I bet on every match in the World Cup?Even when it is tempting, do not bet on every match. Instead, it is recommended to concentrate your efforts on a few teams; this way, you can have increased knowledge and bet more intentionally on these teams rather than randomly gambling on every match. Not to mention, this could become quite expensive.