New Betting Sites Ireland for 2023

The newest betting sites for Irish customers, this list is updated every time a new betting site launches in Ireland.

Recommended New Irish Betting Sites

4.6 / 5

Get Bet €10 Get €40 in Free Bets!

At the moment, you’ll see that they cover 13 different sports. That of course isn’t as many as other sites out there, not when the biggest can cover up to 50. However, this isn’t a massive drawback, as they have worked to ensure that they have a good range of markets in each sport available.

Terms & conditions apply >
18+ New Customers only. Bet a min. of €10 within 7 days of registering an account and claim 4 x €10 in Free Bets, issued once initial bet is settled and to be used with min. odds bet of 1.7. Min. deposit of €20. T&Cs Apply. Gambling can be addictive. Play responsibly.
4.5 / 5

Claim Bet €10 Get €30 in Free Bets!

Despite being so new, LeoVegas Sports gives you lots of ways to bet on your favourite sports. You can place singles, combinations, or systems bets on the site, as well as pre event and in play bets. The bets start at just 10 cents each too, so you can stick to as budget if you want.

Terms & conditions apply >
18+ New customers only. Mobile Only. €10 minimum deposit activates 3x €10 Free Bets. Valid for 7 days. Full T&Cs below. Please Play Responsibly.
4.5 / 5

Get a €10 Free Bet!

After launching back in 2005, Karamba has some experience in the gambling industry. However, all this experience came with their online casino.

Terms & conditions apply >
18+. T&C Apply
4.4 / 5

Bet €10 Get €10 in Free Bets!

Luckster Sports is a UKCG licenced online casino that is very much a new kid on he block, as it were. From Aspire Global – a Malta based company, Luckster Sports was launched back in February 2022.

4.4 / 5

Get €100 Welcome Bonus!

After opening in 2017, BetRegal has caught the attention of many for their sports products and online casino.

Terms & conditions apply >
18+. T&C Apply
4.4 / 5

Get a €20 Free Bet!

Casumo offer a great bet €10 get €20 offer for new customers, that can be claimed on signup.

4.4 / 5

Get €50 in Free Bets!

Right now they can give you over 30 different sports to pick from, making them very competitive as a new sportsbook on the scene. They have the trifecta of football, horse racing and greyhounds covered, so you can find lots of markets here. You're going to find markets in plenty of other top sports too, including tennis, golf, cricket, and more besides.

Terms & conditions apply >
*New members only. Min €10 deposit & bet on sportsbook (ex. virtual, forecasts & tricasts), placed & settled in 14 days of sign-up. Min odds EVS. Free Bets: valid 7 days on sportsbook. Stakes not returned. T&Cs apply. Click here for full T&Cs.Bet Responsibly. 18+
4.4 / 5

Bet €15 Get €10 Bonus!

You'll see that they have a good range of sports with plenty of markets, with over 30 different sports that you can choose from. On the site, you'll be able to see how many markets are in each sport, too. Football is the leading sport, with over 1,700 markets available at time of writing.

4.3 / 5

Get a €100 Bonus!

Tonybet have built on their success of their online casino and their new betting site offers an excellent 100% upto €100 bonus.

4.1 / 5

Get a €100 Welcome Bonus

Zulabet launched in Ireland for 2023 and currently offers a great €100 welcome bonus to use on their wide range of sports, including virtual sports.

Terms & conditions apply >
18+. T&Cs Apply
4 / 5

Get a 100% €100 Welcome Bonus

As for betting features, the site is feeling rather light on them at the moment. Right now, we could only find a bet builder, that allows you to build the best bet for your needs. That's a good start, but we would like to see them add more over time.

Terms & conditions apply >
18+. T&Cs Apply
4 / 5

Claim a €50 Welcome Bonus!

LvBet offer an excellent range of sports betting options for Irish customers, and an impressive €50 welcome bonus.

Terms & conditions apply >
18+. New Customers Only. Gamble Responsibly.
4 / 5

Get a 100% upto €100 Bonus

CampoBet is a great new bookmaker that offers three welcome bonuses to new Irish sports customers.

Terms & conditions apply >
18+. T&Cs Apply
4 / 5

Claim a 100% upto €100 Welcome Bonus!

Malina Casino offer is a new bookmaker that now accepts players from Ireland, currently they offer a 100% upto €100 bonus along with weekly reload offers.

Terms & conditions apply >
18+. New Customers Only. Gamble Responsibly.
4 / 5

Bet €10 Get €10 in Free Bets

ZetBet is a new Irish betting site based on the Aspire Betting platform, that currently offers a bet €10 get €10 free bet offer to use across over 30 sports.

Terms & conditions apply >
18+. T&Cs Apply
3.9 / 5

Claim a €100 Welcome Bonus!

Betinia offer is a new Irish betting site that offer a very generous €100 welcome bonus along with ongoing promotions for the biggest matches and sports events.

Terms & conditions apply >
18+. New Customers Only. Gamble Responsibly.

New Betting Sites Ireland Facts

⚖️ Gambling Licenses Irish, UKGC, MGA
✅ Largest New Betting Bonus: €100
💸 Minimum Deposit €1-€10
🥇 Best New Betting Site Tonybet
💰 Best New Free Bet Zulabet
📱 Best New Mobile Site LeoVegas
🐴 Best New Market Selection Novibet

Finding new betting sites

Within the betting industry, there are some huge established betting sites that dominate the market. However, this doesn’t mean the newer, smaller services don’t deserve our attention. Unfortunately, these smaller services can’t always make an impact on the search engines because they’re overshadowed by the larger names. Therefore, it’s up to us to compile a list of the best new websites.

How we rank the best new betting sites in Ireland

UX and UIBettors are all unique and what may make for a good experience for one might not be good for another. However, you can probably bet (pun intended) that pretty much everyone wants a fun, enjoyable, and friction-free experience. From graphics, dynamic interfaces, and clean typefaces, these are the things to watch out for.   The UI should also be easy to navigate and not have cumbersome and longwinded loading times.
Sportsbook and other gamesThe first thing you’ll probably look for is what you can actually bet on. Punters probably already have their favourite sports and markets to bet on, so new betting sites need to offer a comprehensive offering.
OddsIf we’re betting, we want to win. And we want to win as big as possible. Finding the right bookie means taking into consideration how competitive their odds are. You’ll often find new bookies offering higher than average odds to entice new customers.
Bonuses and promosThere are nearly as many bookies as there are punters (okay, maybe not nearly) and they’ll all be looking to entice them with welcome bonuses, regular promotions, and free bets. New betting sites often have enticing promos and bonuses to take advantage of, particularly very attractive welcome offers, consolation prizes, free bets and more.
Live streamingA holistic experience is the name of the game, which is why bookies will often offer games to be live streamed, meaning you can keep track of your bet and watch the game in one place – you can cheer when you and your team win in one go.
Live bettingLive betting is another way to make the experience for customers even richer; new bookies should offer ways to get live updates from games and events, with stats to accompany them, if they want to rank high.
Customer serviceSometimes things don’t go quite right or you have a question, so it’s important for bookies to have accessible and friction-free channels to resolve things quickly. Live chat is the leading way that’s done, but email and a free telephone number should also be available.
Payment optionsNew betting sites should support as many payment options as possible, with many people choosing different ways to pay from e-wallets (think Apple or Google Pay), credit and debit cards, and prepaid options.   Another thing new betting sites should offer is instant deposits and quick withdrawals as well – usually in 1 to 2 business days.
Reputation for not restricting winning accountsWinning accounts doesn’t always mean there is foul play. New betting sites need to have proper processes and a good reputation to ensure they’re not restricting winning accounts unnecessarily.
SoftwareState-of-the-art software is a much-looked and needed requirement to rank highly as a credible, new bookies in Ireland. Cutting edge software means sites are more user-friendly, run smoothly, and compatible across the wide range of mobile devices and operating systems. Be sure that the new betting site you choose has all of these things.

Best New Betting Sites in Ireland 2023

Novibet New Betting Site


  • Great layout.
  • Wide selection of betting markets.
  • Good welcome package.


  • Withdrawal times can be slow.

Novibet has been providing a top-notch betting service to punters from Europe for some time now. So let’s take a closer look at what this relatively new online bookmaker has to offer.

Novibet makes a great first impression from the moment you open the site. The platform has a sleek and well-thought-out design that is easy to navigate and get around. One of the first things you’ll notice is the impressive welcome bonus for new punters. Sign up and make an initial deposit to claim a €5 free bet plus a bonus of €150 and 15 free spins. You can’t say fairer than that!

The betting market is great here too with a huge range of sports on offer such as football, cricket, horse racing, basketball and away from sports, you will find novelty markets on things like politics, wrestling and entertainment. We love the pre-match and live betting options too. With a large variety of bets to choose from with competitive odds, live betting is great.

Now let’s take a look at the banking options. Novibet offers a selection of popular methods including debit cards, Skrill and Paypal plus many more. Deposits are instant and for most options, there is a minimum deposit of €10 required. You’ll find withdrawals are processed using the same banking methods used for deposits and they are usually processed within a few days with e-wallets being a little quicker.

Security is great here too and the platform holds a license from the UK Gambling Commission, meaning they have to follow very strict rules and adhere to the privacy policy to protect its users.

To conclude, we were very impressed with Novibet bookmakers. For a relatively new betting site, the layout is excellent and easy to use. There is a wide range of betting markets to suit almost everyone and they have a good selection of banking options. The only thing we think they could improve is the processing times for withdrawals as they can be a little slow if you’re not using an e-wallet.

Tonybet New Betting Site


  • Easy-to-use layout.
  • Good welcome package.
  • Wide range of bets.
  • Favourable odds.


  • Lack of regular promotions.
  • The betting market could be bigger.

TonyBet has been around since 2009 and boasts a range of different gambling platforms. In this article, we’ll take a look at its online bookmakers and consider what it has to offer for Irish punters.

When you create an account at TonyBet and make an initial deposit of €10 or more, you can claim their welcome package. This welcome bonus consists of a 100% bonus of up to €100 on your first deposit, which is great to kick-start your betting journey here. Away from the welcome package, TonyBet also has an ongoing weekly cashback deal, which can refund part of your losses every week. Whilst this deal is great, we think TonyBet could really benefit by offering more in the way of regular promotions.

Taking a look at banking options, all the usual suspects are here, including debit cards, Skrill, NETELLER and PayPal. Minimum deposits are set at €10 and there are no service fees applicable. Withdrawals are made using the same payment options as deposits and there is a minimum withdrawal amount of €10 also. Processing withdrawals can take 48 hours but when funds land in your accounts will depend on the payment option you use. E-wallets are usually quicker than traditional banking methods.

Whilst not as wide of a market as other bookmakers, TonyBet has access to betting on more than 20 sports events, covering favourites such as football, horse racing, hockey and even mixed martial arts. And when it comes to betting odds, you’ll find TonyBet to be competitive and consistent with other online bookmakers.

Another feature worth noting at Tonybet is the cash-out feature attached to some of their sports bets, allowing punters to end bets early with the return favourable or to cut their losses and run.

All in all, we like Tonybet. The betting markets might not be as large as some other new betting sites and the lack of regular promotions might be a problem for some but the odds offered are favourable and there is a wide range of betting options available. For Irish punters, we definitely suggest giving Tonybet a try.

New vs established bookmakers

Of course, just because it’s shiny and new with great offers and bonuses, it doesn’t always mean it’s the best option for you, or there are no downsides. Choosing the right new betting sites means understanding the pros and cons of both new and existing ones – so you can understand the best way forward.

Now, there’s nothing stopping you from using both established and new bookies, but make sure you do a bit if due diligence before taking the plunge. To help, we’ve outlined some pros and cons for new and established sites below.

New sites

  ✅ Enticing and generous promotions and bonuses to get customers attracted to the site, typically including welcome bonuses, free bets, and deposit bonuses  
✅ Similar to bonuses and promotions, new bookies may offer more competitive odds than established bookies, which can lead to better value for customers  
✅ Smaller communities of people using the site may lead to a more personalised and inclusive experience  
✅ New betting sites often have the latest in innovative features, tools, and technologies to offer a great user experience from the site interface, apps, customer support process and betting features  
 ⛔ No or minimal positive reputation base a reasonable opinion from. This limited track record makes it difficult to determine their reliability and trustworthiness  
⛔ New sites may have limited financial backing due to being new, compared to say Bet365 or PaddyPower. This could lead to issues for bigger payouts  
⛔ May not be fully versed in the complexities of regulatory compliance for gambling regulations so, while they may be licenced, it may lead to issues  
⛔ You might find fewer betting markets on newer sites just starting out, so if your favourite isn’t there it could be a dealbreaker  

Established sites

 ✅ A plethora of reviews and experience to base opinion from along with years of operational reputation. This is hard to overlook  
✅ More likely to have better financial stability as they have larger backing, meaning fewer issues when it comes to large payouts  
✅ Tried and tested processes and tech tools to mitigate performance issues and increase reliability of the platform working as intended  
✅ Loyalty programmes are often rewarded for regular bettors, with many established sites offering a variation of one    
⛔ Established bookies might offer less competitive bonuses as they aren’t as inclined as newer sites to attract potential punters  
⛔ Possibly hamstrung by older technology so unable to innovate as quickly, or their site is less modern and user-friendly  
⛔ Similarly, they may not adapt to new trends or customer demands as quickly, which can result in a less dynamic experience and potentially missing some features newer sites offer  
⛔ Odds for popular matches and events might not be as high as other sites, due to a larger customer base and a higher volume of betting  

As you can see, there are many things to consider when thinking about the advantages and disadvantages both new and established sites have. There may be some that are dealbreakers for you, or some that you aren’t as strongly mindful of. The important thing is to go into it having all the information so you can make an informed decision.

Types of betting offers at new betting sites

The types of betting offers you’ll find at new betting sites are likely to be ones designed to entice you as much as possible. Welcome bonuses are the big ones, some of the most popular ones you’ll see are: 

Free betsBookies offer free bets as a bonus, allowing punters to place bets without using their own money.
Deposit bonusGet a bonus based on the amount they deposit into their betting account, often as a percentage.
No Deposit BonusBettors receive a bonus without the need to make a deposit, typically as a reward for signing up or verifying their account.
Risk-Free BetReceive a refund if the first bet on a specific event loses, up to a certain amount.
Enhanced OddsBoosts the odds on a particular bet, providing the opportunity for higher potential winnings.
Cashback PromotionOffers a percentage of bettors’ losses back as cash or free bets over a specified period.
Accumulator BonusesProvides bonuses or enhancements for winning accumulator bets with a certain number of selections.
Price BoostsIncreases the odds on specific selections or events, usually for a limited time, to attract punters.
Loyalty RewardsRewards frequent points, cashback, or bonuses as a thank you for using the site regularly and placing bets.
Reload BonusA bonus when punters make additional deposits into their betting account, not just the first deposit.
Refer-a-Friend BonusRewards for referring friends to sign up and bet on the platform, often with bonuses or free bets.
Matched BettingInvolves using free bets and promotions from multiple bookmakers to guarantee a profit regardless of the outcome.
Price PromiseGuarantees to offer the best odds on specific events or matches, ensuring punters get the most value for their bets.

Many bookies will offer other deals, or similar deals of varying cash amounts, but these are the most common ones you’ll find. It’s always best to read the terms and conditions before deciding on which one to go for.

Features found on good new betting sites

New betting sites have an advantage: they’re new. We may be stating the obvious, but that means they’re primed to offer potential customers the latest and greatest in modern betting features that keep people engaged so they start and continue placing bets with them. Some to look out for are:

Bet builderCreate completely customisable bets by combining multiple selections within a single game event. You could select the first goal score, final score, and number of corners on a football bet, all in one go.
Acca insuranceOffers a refund or free bet if one leg of an accumulator bet loses.
Cash outSettle your bet before the game or event has finished. You’ll secure a portion of your winnings and minimise your losses – no matter the end result.
Request a betSometimes new bookies will offer the chance to request custom bets not currently on the platform, where they’ll create odds unique to that bet.
Live streamingProvides live video streams of sporting events, allowing users to watch and bet on games in real-time.
Enhanced oddsBoosts the odds on specific bets or events, giving bettors the opportunity for higher potential returns.
Cashback offersA percentage of your losses back as cash or free bets over a specified period, providing some insurance against losing streaks.
Detailed statsDetailed statistics and data about teams, players, and events to help bettors make informed decisions for their next bet.
Bet calculatorEasily calculate potential returns, odds, and stakes for various bet types, including singles, multiples, and each-way bets.
Mobile appsA good bookies will have a decent mobile app as well as website, allowing you to bet on smartphones and tablets. These will often come with additional features like push notifications.
Partial cash outThe option to cash out a portion of a bet while leaving the remainder of the stake active on the game or event.

Now we’ve outlined some of the key considerations when selecting a new bookie, you should now hopefully have a pretty good idea to get started. It’s quite easy to get caught up in the promotions and bonuses – particularly when new bookies have it within their interests to go big right out the gate – but it’s important not to overlook the lesser-considered things, like customer service support. Ultimately, a new betting site should be credible, reliable, and modern – it won’t be on a list of our recommendations without all of these things.

Selecting a New Bookie

Rather than just creating an account with the most recently launched service, it’s important to consider the individual attributes of a service and the digital experience they offer. Here’s a list of features we like to assess when compiling our own list of new bookmakers:

  • Software/Platform
  • Regulation
  • Markets and Odds
  • User Experience
  • Promotions and Special Offers
  • Customer Service
  • Security
  • Banking

We would never recommend a new betting site for the sake of it; the website needs to compete with all the credible and reliable brands as well as other new services. If we think they have the potential to one day become a market leader, they’ll be in our list.

Top 10 New Betting Sites:

The Top 10 New Betting Sites for Irish customers:

RankBetting SiteBonusClaim
1stTonybet€100 BonusClaim
2ndKaramba€10 Free BetClaim
3rdLeoVegas Sportbet €10 get €30Claim
4thLuckster Sport€10 free betClaim
5thBetRegal€10 Free BetClaim
6thCasumo€20 Free BetClaim
7thLivescore Bet€40 in Free BetsClaim
8thLuckland Sport€10 BonusClaim
9thZulabet€100 ZulabetClaim
10thLvBet€50 Welcome BonusClaim

Why Choose a New Sportsbook?

You might be comfortable with Paddy Power or Bet365, so why should you even consider a newer betting platform? For us, there are a number of reasons:

  • Strong Odds – Since they’re trying to build a customer base, many newer bookmakers will entice people with higher odds compared to services with a reputation already.
  • Special Offers – Just like a new store entering the shopping centre, new betting platforms offer great deals for new customers just to generate brand awareness.
  • Innovations – With no ties to history holding them back, they can also build stable apps and focus on other exciting innovations.
  • Payout Speed – Elsewhere, newer services tend to include more mobile payment options and with a quicker withdrawal time.
  • Security – Finally, new companies understand the importance of security for customers so will have this installed right from the start. In other words, they aren’t coming from a time where security was more relaxed.

The best bookmakers in Ireland;

Importance of a License

In our list of new betting sites, you will only ever find services with a license. When a bookmaker has permission to operate in the UK and Ireland, you keep yourself protected. In fact, you benefit from the following:

  • Responsible gambling features
  • Funds held in a separate account
  • Transparency with offers and conditions
  • Protection from fraud and other crime

When a service lacks this license, they have free roam to do whatever they want, and we’ve seen the negative impact this has for customers in the past.

Choosing the Right Service

How do you know which to choose from our list above? Ultimately, your needs are unique and it’s important to remember this. Rather than choosing randomly, take a look around various websites and determine which will meet these needs closest. You might consider customer support, the free bets and welcome bonus, payment options, odds, markets, or something else entirely.

As long as they have a license and are regulated, you can be confident. Why not get started with one service from our list now?

Can New Betting Sites be trusted?

We only list regulated new betting sites, to ensure that your money is safe and that these companies meet certain requirements and regulations. In our opinion this keeps them as trustworthy as can be.

Which is the Best New Betting Site?

We rank our New Betting Sites based on bonuses offered, reputation and how the site or app is to use. Currently our number one choice is Novibet.

How do I claim a Sign-up Bonus from a New Site?

All of the Betting Sites we list offer some form of bonus to new customers. To claim this bonus you must signup through our discount link and meet their deposit requirements.