New Betting Sites for Ireland ᐈ 2025 | Bonuses and Free Bets

New Betting Sites Ireland Facts

Why Trust Betfree.ie For New Betting Sites?

Founded in 2017, our team of betting experts have years of experience and at Betfree.ie we only review licensed Irish bookmakers.

We thoroughly test and bet with every new Irish bookmaker and only list those that pass our stringent criteria.

Our reviews and rankings of new betting sites are unbiased and advertisers have no influence on how we asses bookmakers.

How we rank the best new betting sites in Ireland

UX and UI	New betting sites are all unique and what may make for a good experience for one might not be good for another. However, you can probably bet (pun intended) that pretty much everyone wants a fun, enjoyable, and friction-free experience. From graphics, dynamic interfaces, and clean typefaces, these are the things to watch out for.   The UI should also be easy to navigate and not have cumbersome and longwinded loading times.
Sportsbook and other games	The first thing you’ll probably look for is what you can actually bet on. Punters probably already have their favourite sports and markets to bet on, so new betting sites need to offer a comprehensive offering. At Betfree we compare new bookmakers based on how many sports are covered.
Odds	If we’re betting, we want to win. And we want to win as big as possible. Finding the right bookie means taking into consideration how competitive their odds are. You’ll often find new bookies offering higher than average odds to entice new customers.
Bonuses and promos	There are nearly as many bookies as there are punters (okay, maybe not nearly) and they’ll all be looking to entice them with welcome bonuses, regular promotions, and free bets. New betting sites often have enticing promos and bonuses to take advantage of, particularly very attractive welcome offers, consolation prizes, free bets and more.
Live streaming	A holistic experience is the name of the game, which is why bookies will often offer games to be live streamed, meaning you can keep track of your bet and watch the game in one place – you can cheer when you and your team win in one go.
Live betting	Live betting is another way to make the experience for customers even richer; new bookies should offer ways to get live updates from games and events, with stats to accompany them, if they want to rank high.
Customer service	Sometimes things don’t go quite right or you have a question, so it’s important for bookies to have accessible and friction-free channels to resolve things quickly. Live chat is the leading way that’s done, but email and a free telephone number should also be available.
Payment options	New betting sites should support as many payment options as possible, with many people choosing different ways to pay from e-wallets (think Apple or Google Pay), credit and debit cards, and prepaid options.   Another thing new betting sites should offer is instant deposits and quick withdrawals as well – usually in 1 to 2 business days.
Reputation for not restricting winning accounts	Winning accounts doesn’t always mean there is foul play. New betting sites need to have proper processes and a good reputation to ensure they’re not restricting winning accounts unnecessarily.
Software	State-of-the-art software is a much-looked and needed requirement to rank highly as a credible, new bookies in Ireland. Cutting edge software means sites are more user-friendly, run smoothly, and compatible across the wide range of mobile devices and operating systems. Be sure that the new betting site you choose has all of these things.

Best New Betting Sites in Ireland 2025

StarSports – Best New Betting Site

Pros

• A total of 24 main sports markets in addition to additional betting markets, such as bets on competitions and TV shows
• Offers both regular online betting and telephone betting
• Welcome offer available worth 50% of your initial bet
• Build a Bet support for selections at 5/1 odds or greater
• Best Odds Guaranteed available on races from 9am

Cons

• Very few deposit methods; StarSports only supports Visa, Mastercard, Maestro, Bank Transfer, and Cheque payments
• Withdrawals can take quite a long time, potentially up to five days
• Customer support is generally considered to be limited in helpfulness and availability

When looking for an online betting site, considering new entrants to the market could help – and StarSports is one such option. However, far from being a brand new betting site, StarSports actually launched in 1999 under a different name: Star Racing. However, it has gone through numerous iterations since then, growing and evolving to offer far more betting options and markets overall.

StarSports is a popular online betting site in Ireland that offers a range of great benefits, including highly competitive odds and a responsive website and mobile app. The site is also popular for its wide range of promotions and Best Odds Guaranteed on UK and Irish racing.

Unsurprisingly, given its initial history as a racing platform, StarSports is nonetheless mainly focused on horse racing, and offers an excellent selection of horse racing markets.

Betgoodwin – Best New Site for Racing

Pros

• Offers a welcome bonus of 50% of your first bet back as a free bet
• In play betting available across many of its markets, offering a new way to bet
• Odds with BetGoodWin are often incredibly competitive compared to other sites
• 24/7 live chat support is available (alongside email support and even telephone betting), with relatively fast responses and helpful customer service teams

Cons

• Relatively new online bookmaker, having only opened in 2022
• Somewhat limited selection of sports, with only 25 to choose from – more limited compared to other bookmakers
• Very few deposit and withdrawal methods are available. In fact, with only Visa and MasterCard actively supported, it’s easy to see why many people are dissatisfied with the number of options.

When looking for the ideal new place to play online, making sure you’ve considered the new players in the field is often important. Indeed, while the old “tried and tested” names are often popular, that’s not to say that fledgling sites can’t also be attractive – and sometimes, these will even go out of their way to offer attractive odds and offers for new players. So, how does BetGoodWin stack up?

Well, let’s start by looking at the offers available – and the welcome offer, of course, is the big one most people want to see. Unfortunately, while it’s not a bad welcome offer by any stretch of the imagination, it’s worth noting that BetGoodWin’s welcome offer isn’t exactly the most generous, either. Providing a 50% money back offer on your first bet, up to a total of €25, it’s well worth considering although not necessarily the most competitive offer.

Where BetGoodWin really shines, though, is in the overall user experience of its website and its excellent range of ongoing bet boosts. These are often more of a bonus anyway, though, as the site is also well-reputed for providing competitive odds that often match those provided by the big names in the industry.

Overall, BetGoodWin has cemented itself as an excellent destination for those wanting a new place to play.

LiveScore Bet – Best New Site for Odds

Pros:

• Great value welcome offer
• Large range of sporting markets

Cons:

• Not many ongoing offers

LiveScore Bet is just one of many new betting sites that have made it to the Irish market. With so many sites available to you now though, they have to have something special to get you to sign up with them. What can they offer you right now?

Right now, they have nearly 40 different sports covered with lots of different markets available. That is highly impressive for such a new sportsbook, and ensures that you should be able to find the market to you want. There is everything here from football and horse racing to Gaelic sports and volleyball, so whatever you are into, you will find the right bet here.

We also really love the welcome offer they have available to new members right now. When you sign up, and bet 10 EUR on any of their markets, you will get 20 EUR in free bets to use on the site. That’s an excellent bonus for all new members,  giving you plenty of free bonus bets to give the site a try with.

While the welcome offer is great, we did note that they do not have a lot of other sports bonuses. They do have a bet builder offer that gives you a 5 EUR free bet every week, as well as their Squads free to play game that has big cash prizes up for grabs though, so the vast majority of punters will be happy here.

Overall, if you are in the market for a new betting site, then LiveScore Bet has plenty to offer you. The welcome offer is really good value, and you will have tons of different sporting markets that you can use that bonus on.

Novibet – Best New Site for Market Selection

Pros

• Great layout.
• Wide selection of betting markets.
• Good welcome package.

Cons

• Withdrawal times can be slow.

Novibet has been providing a top-notch betting service to punters from Europe for some time now. So let’s take a closer look at what this relatively new online bookmaker has to offer.

Novibet makes a great first impression from the moment you open the site. The platform has a sleek and well-thought-out design that is easy to navigate and get around. One of the first things you’ll notice is the impressive welcome bonus for new punters. Sign up and make an initial deposit to claim a €5 free bet plus a bonus of €150 and 15 free spins. You can’t say fairer than that!

The betting market is great here too with a huge range of sports on offer such as football, cricket, horse racing, basketball and away from sports, you will find novelty markets on things like politics, wrestling and entertainment. We love the pre-match and live betting options too. With a large variety of bets to choose from with competitive odds, live betting is great.

Now let’s take a look at the banking options. Novibet offers a selection of popular methods including debit cards, Skrill and Paypal plus many more. Deposits are instant and for most options, there is a minimum deposit of €10 required. You’ll find withdrawals are processed using the same banking methods used for deposits and they are usually processed within a few days with e-wallets being a little quicker.

Security is great here too and the platform holds a license from the UK Gambling Commission, meaning they have to follow very strict rules and adhere to the privacy policy to protect its users.

To conclude, we were very impressed with Novibet bookmakers. For a relatively new betting site, the layout is excellent and easy to use. There is a wide range of betting markets to suit almost everyone and they have a good selection of banking options. The only thing we think they could improve is the processing times for withdrawals as they can be a little slow if you’re not using an e-wallet.

TonyBet – Best New Site For Niche Sports

Pros:

• Excellent odds on their covered sports
• 24/7 customer support

Cons:

• Not many promos as of yet

For those that are looking for the best place to bet online, TonyBet will look like a good option. While they are a new sportsbook, they have already gained a large following. What makes them the best place to place your bets?

Firstly, you will see that the site are able to offer some excellent odds on the sports they cover. This is especially apparent when you compare them to some of the bigger names in online betting right now. As they are so consistent and good value, it’s clear why so many people have made this their betting home online.

If you do decide to sign up right now, you may be disappointed to see that they don’t have a lot of promos waiting for you. If you are a new member, you will be able to get 100% matched bonus on your first deposit up to 100 EUR, as well as weekly cashback on certain sports bets, but there is nothing else available as yet. Hopefully more promos will be added over time.

For those that may need some help on the site, it’s good to know that the customer support is 24/7. You can use the site’s FAQ to answer the questions you may have, or you can talk to the customer support team. They are available via live chat and email comments so you can get in touch in the way that suits you.

For those looking for a new place to bet on line, TonyBet is one of the best new sites available at the moment. Their biggest strength is the excellent odds that they can offer their members. If you want to try them out, get signed up and claim that welcome offer today.

Finding new betting sites

Within the betting industry, there are some huge established betting sites that dominate the market. However, this doesn’t mean the newer, smaller services don’t deserve our attention. Unfortunately, these smaller services can’t always make an impact on the search engines because they’re overshadowed by the larger names. Therefore, it’s up to us to compile a list of the best new websites.

New vs established bookmakers

Of course, just because it’s shiny and new with great offers and bonuses, it doesn’t always mean it’s the best option for you, or there are no downsides. Choosing the right new betting sites means understanding the pros and cons of both new and existing ones – so you can understand the best way forward.

Now, there’s nothing stopping you from using both established and new bookies, but make sure you do a bit if due diligence before taking the plunge. To help, we’ve outlined some pros and cons for new and established sites below.

New sites

Pros

Cons

✅ Enticing and generous promotions and bonuses to get customers attracted to the site, typically including welcome bonuses, free bets, and deposit bonuses   ✅ Similar to bonuses and promotions, new bookies may offer more competitive odds than established bookies, which can lead to better value for customers   ✅ Smaller communities of people using the site may lead to a more personalised and inclusive experience   ✅ New betting sites often have the latest in innovative features, tools, and technologies to offer a great user experience from the site interface, apps, customer support process and betting features

⛔ No or minimal positive reputation base a reasonable opinion from. This limited track record makes it difficult to determine their reliability and trustworthiness   ⛔ New sites may have limited financial backing due to being new, compared to say Bet365 or PaddyPower. This could lead to issues for bigger payouts   ⛔ May not be fully versed in the complexities of regulatory compliance for gambling regulations so, while they may be licenced, it may lead to issues   ⛔ You might find fewer betting markets on newer sites just starting out, so if your favourite isn’t there it could be a dealbreaker

Established sites

Pros

Cons

✅ A plethora of reviews and experience to base opinion from along with years of operational reputation. This is hard to overlook   ✅ More likely to have better financial stability as they have larger backing, meaning fewer issues when it comes to large payouts   ✅ Tried and tested processes and tech tools to mitigate performance issues and increase reliability of the platform working as intended   ✅ Loyalty programmes are often rewarded for regular bettors, with many established sites offering a variation of one

⛔ Established bookies might offer less competitive bonuses as they aren’t as inclined as newer sites to attract potential punters   ⛔ Possibly hamstrung by older technology so unable to innovate as quickly, or their site is less modern and user-friendly   ⛔ Similarly, they may not adapt to new trends or customer demands as quickly, which can result in a less dynamic experience and potentially missing some features newer sites offer   ⛔ Odds for popular matches and events might not be as high as other sites, due to a larger customer base and a higher volume of betting

As you can see, there are many things to consider when thinking about the advantages and disadvantages both new and established sites have. There may be some that are dealbreakers for you, or some that you aren’t as strongly mindful of. The important thing is to go into it having all the information so you can make an informed decision.

Types of betting offers at new betting sites

The types of betting offers you’ll find at new betting sites are likely to be ones designed to entice you as much as possible. Welcome bonuses are the big ones, some of the most popular ones found at new bookmakers at Betfree are as below: 

Free bets	Bookies offer free bets as a bonus, allowing punters to place bets without using their own money.
Deposit bonus	Get a bonus based on the amount they deposit into their betting account, often as a percentage.
No Deposit Bonus	Bettors receive a bonus without the need to make a deposit, typically as a reward for signing up or verifying their account.
Risk-Free Bet	Receive a refund if the first bet on a specific event loses, up to a certain amount.
Enhanced Odds	Boosts the odds on a particular bet, providing the opportunity for higher potential winnings.
Cashback Promotion	Offers a percentage of bettors’ losses back as cash or free bets over a specified period.
Accumulator Bonuses	Provides bonuses or enhancements for winning accumulator bets with a certain number of selections.
Price Boosts	Increases the odds on specific selections or events, usually for a limited time, to attract punters.
Loyalty Rewards	Rewards frequent points, cashback, or bonuses as a thank you for using the site regularly and placing bets.
Reload Bonus	A bonus when punters make additional deposits into their betting account, not just the first deposit.
Refer-a-Friend Bonus	Rewards for referring friends to sign up and bet on the platform, often with bonuses or free bets.
Matched Betting	Involves using free bets and promotions from multiple bookmakers to guarantee a profit regardless of the outcome.
Price Promise	Guarantees to offer the best odds on specific events or matches, ensuring punters get the most value for their bets.

Many bookies will offer other deals, or similar deals of varying cash amounts, but these are the most common ones you’ll find. It’s always best to read the terms and conditions before deciding on which one to go for.

Features found on good new betting sites

New betting sites have an advantage: they’re new. We may be stating the obvious, but that means they’re primed to offer potential customers the latest and greatest in modern betting features that keep people engaged so they start and continue placing bets with them. Here are some features that the team at Betfree.ie look for when recommending a new bookmaker:

Bet builder	Create completely customisable bets by combining multiple selections within a single game event. You could select the first goal score, final score, and number of corners on a football bet, all in one go.
Acca insurance	Offers a refund or free bet if one leg of an accumulator bet loses.
Cash out	Settle your bet before the game or event has finished. You’ll secure a portion of your winnings and minimise your losses – no matter the end result.
Request a bet	Sometimes new bookies will offer the chance to request custom bets not currently on the platform, where they’ll create odds unique to that bet.
Live streaming	Provides live video streams of sporting events, allowing users to watch and bet on games in real-time.
Enhanced odds	Boosts the odds on specific bets or events, giving bettors the opportunity for higher potential returns.
Cashback offers	A percentage of your losses back as cash or free bets over a specified period, providing some insurance against losing streaks.
Detailed stats	Detailed statistics and data about teams, players, and events to help bettors make informed decisions for their next bet.
Bet calculator	Easily calculate potential returns, odds, and stakes for various bet types, including singles, multiples, and each-way bets.
Mobile apps	A good bookies will have a decent mobile app as well as website, allowing you to bet on smartphones and tablets. These will often come with additional features like push notifications.
Partial cash out	The option to cash out a portion of a bet while leaving the remainder of the stake active on the game or event.

Now we’ve outlined some of the key considerations when selecting a new bookie, you should now hopefully have a pretty good idea to get started. It’s quite easy to get caught up in the promotions and bonuses – particularly when new bookies have it within their interests to go big right out the gate – but it’s important not to overlook the lesser-considered things, like customer service support. Ultimately, a new betting site should be credible, reliable, and modern – it won’t be on a list of our recommendations without all of these things.

Selecting a New Bookie

Rather than just creating an account with the most recently launched service, it’s important to consider the individual attributes of a service and the digital experience they offer. Here’s a list of features we like to assess when compiling our own list of new bookmakers:

• Software/Platform
• Regulation
• Markets and Odds
• User Experience
• Promotions and Special Offers
• Customer Service
• Security
• Banking

We would never recommend a new betting site for the sake of it; the website needs to compete with all the credible and reliable brands as well as other new services. If we think they have the potential to one day become a market leader, they’ll be in our list.

Top 10 New Betting Sites:

The Top 10 New Betting Sites for Irish customers:

Rank	Betting Site	Bonus	Claim
1st	Tonybet	€100 Bonus	Claim
2nd	Karamba	€10 Free Bet	Claim
3rd	LeoVegas Sport	bet €10 get €30	Claim
4th	Luckster Sport	€10 free bet	Claim
5th	BetRegal	€10 Free Bet	Claim
6th	Casumo	€20 Free Bet	Claim
7th	Livescore Bet	€40 in Free Bets	Claim
8th	Luckland Sport	€10 Bonus	Claim
9th	Zulabet	€100 Zulabet	Claim
10th	LvBet	€50 Welcome Bonus	Claim

Why Choose a New Sportsbook?

You might be comfortable with Paddy Power or Bet365, so why should you even consider a newer betting platform? For us, there are a number of reasons:

• Strong Odds – Since they’re trying to build a customer base, many newer bookmakers will entice people with higher odds compared to services with a reputation already.

• Special Offers – Just like a new store entering the shopping centre, new betting platforms offer great deals for new customers just to generate brand awareness.

• Innovations – With no ties to history holding them back, they can also build stable apps and focus on other exciting innovations.

• Payout Speed – Elsewhere, newer services tend to include more mobile payment options and with a quicker withdrawal time.

• Security – Finally, new companies understand the importance of security for customers so will have this installed right from the start. In other words, they aren’t coming from a time where security was more relaxed.

The best bookmakers in Ireland;

• Bet365 Claim
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• Betvictor Claim
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• Boylesports €70
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• mr.play €15
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• Betfred €50
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• Novibet €100
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• Ladbrokes €20
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• Kwiff €30
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• William Hill €40
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• Betgoodwin €25
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Importance of a License

In our list of new betting sites, you will only ever find services with a license. When a bookmaker has permission to operate in Ireland, you keep yourself protected. In fact, you benefit from the following:

• Responsible gambling features
• Funds held in a separate account
• Transparency with offers and conditions
• Protection from fraud and other crime

When a service lacks this license, they have free roam to do whatever they want, and we’ve seen the negative impact this has for customers in the past so we choose not to recommend them at Betfree.ie

Choosing the Right Service

How do you know which to choose from our list above? Ultimately, your needs are unique and it’s important to remember this. Rather than choosing randomly, take a look around various websites and determine which will meet these needs closest. You might consider customer support, the free bets and welcome bonus, payment options, odds, markets, or something else entirely.

As long as they have a license and are regulated, you can be confident. Why not get started with one service from our list now?