William Hill Promo Code

William Hill Promo Code for 2024: Use code “BB40

William Hill’s Latest Offer

Terms & conditions apply >
18+ Play Safe. New customers using Promo code BB40 only. Min €10 stake, min odds 1/2, free bets paid as 4 x €10, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. See full terms below.

Get €40 Free Bet!


€10 bet required

4.4 / 5

William Hill is a very well known brand in the UK and is gaining popularity here in Ireland. They currently offer new customers a €40 Free bet.

Other Bonus Offers:

William Hill also have an online casino and have some excellent offers;

Other William Hill Offers:

William Hill is a well-established and trustworthy British bookmaker, which offers competitive odds in their sportsbook as well as a mesmerising online casino. New customers in Ireland can use the William Hill promo code ‘BB40’ to benefit from free bets on all qualifying bets, so read on to discover how to claim an array of bonuses.

What Is The William Hill Promo Code

The William Hill promo code is ‘BB40’ a great promotion offered to potential new customers. You can claim this bet by registering with the reliable bookmaker and using the bonus code upon sign-up. Afterwards, deposit €10 on a qualifying bet and receiving €40 back in free bets once the wager has settled. This will be credited as four separate bets worth €10 each. Any profits you make will be awarded to you (excluding your free bet stake), so make sure that you use up all of the free bet.

Winning bet: For example, let’s say you place €10 on a bet for Manchester United versus Liverpool, and you win €20. As you receive your initial stake back, you will have €30 in your account, as well as the bonus code offer of €40 made up of four €10 bets.

Losing bet: On the other hand, let’s say you lost the bet. You would lose your stake but still receive the bonus code offer of €40 made up of four €10 bets.

What Is The Best William Hill Sign Up Offer

Receive 4 x €10 In Free Bets

The chief sign-up offer by William Hill is bet €10 and get €40 in free bets. Unlike most other betting sites, this €40 bonus is distributed into four separate €10 bets.

Most importantly, remember that you can use up to €10 four times. You must use up the entire €10 in each bet, as the rest will not remain. For example, if you chose to stake €5 of these credits, the remaining €5 will be lost. Any profits you make are yours to keep, and you can withdraw them once they show up in your betting site account.

Deposit €10 And Get €60

Another popular William Hill sign-up offer is bet €10 and receive €60 in free bets. This bonus is made up of two parts:

  • Bet €10 and receive €20 in free bets to use on William Hill Vegas
  • Bet another €10 or use your winnings from William Hill Vegas to receive €40 in free bets

This promotion includes not only the William Hill sportsbook, but the imminent online casino. The casino has thrilling games like poker and roulette, as well as slots games and bingo.

Terms And Conditions Of The William Hill Promo Code

Like any other betting site, the William Hill promo code has terms and conditions attached to it. This isn’t necessarily a negative, just make sure that you have read the stipulations below in order to ensure you are making a qualifying bet. This way, you can easily claim your free bets without any hassle.

  • Minimum Stake: the minimum stake for the William Hill promo code is €10. This means that to receive your free bets, you cannot deposit any less than this value. The majority of betting sites also have this minimum stake; therefore, it is worthwhile.
  • Minimum Odds: When you place a bet with your €10 stake, be sure to check the odds of the wager. For your bonus code to work, the bets must be minimum odds of 1.50 (otherwise known as ½) or above.
  • 4 Free Bets: when you use the bonus code, it is important to remember that you will receive four separate bets worth €10 each (€40 in value altogether), and not one bet worth €40.
  • Expiry Date: After your qualifying bet has been placed, you have 30 days to use up your credits. After this date, the offer expires, and you can no longer claim the free bets you were originally awarded.
  • Payment Method Restrictions: when you deposit €10 you must use one of the eligible William Hill payment methods. This excludes Neteller, PayPal, Skrill, Paysafecard, and a few other platforms.
  • Mobile Only: the William Hill promo code is mobile oline. Hence, in order for the bonus code to qualify, you must either download the app on your phone (for example using the Apple Store or Google Play Store) or use a mobile browser.

Bearing these promo code restrictions in mind, you can place your first bet. The free bets promotion is given after settlement of the first qualifying bet.

How Does William Hill’s Bonus Code Compare To Other Bookmakers

Betting SitePromotion
Bet365The Bet365 promotion will see you receive €30 in free bets when you deposit only €30 on your first bet. Unlike William Hill, this bonus is to be used on one bet instead of four separate bets.
Paddy PowerWhen you bet €10, the Paddy Power promotion gives you €50 in free bets, making it one of the most generous on the market.
BetfredWhen you deposit €10 on your first bet with Betfred, you will get €50 in free bets as well as 200 free spins in their online casino.
BetfairWhen you deposit €10 on your first bet with Betfair, you will get €40 in free bets as well as 50 free spins in their online casino.

All punters know that there are a multitude of bonus codes available online, offered by the majority of bookmakers. So, how does William Hill compare to other sports betting sites?

How To Claim The William Hill Promo Code

Redeeming the William Hill promo code is easy. The straightforward steps below describe how to quickly claim your bonus:

  • Register and create William Hill account: input the necessary details such as full name, birth date, and address. Then enter contact details like email address and phone number.
  • Enter the William Hill promo code: enter the code ‘BB40’ in the promotional code field
  • Verify your account: you will be sent a link or code to authenticate your account and verify your identity. This is done via email address or text
  • Place a qualifying bet: this includes a €10 stake on a bet with minimum odds of 1.50, but be sure to check terms and conditions such as payment method restrictions
  • Receive your free bets: as soon as your bet is settled, your €40 free bets will be credited to your account

To place a bet with your free bets:

  • Use your free bets within 30 days
  • Use your bet credits of €10 each for four bets
  • Find the sport and betting market you wish to bet on
  • Finally make your predictions and place your wager

Lastly, if your bet is confirmed to be successful, you can withdraw your winnings. This process can take between 1-5 business days.

Why Choose William Hill

There are a variety of reasons why punters should use William Hill. Below our just some of our favourite advantages:

  • Trustworthy

Our main reason as to why you should choose William Hill is because the betting site is reputable. Since 1934, they have been successfully operating as a sports bookmaker and online casino. There are over 2 million loyal customers who used William Hill.

To make the betting experience more secure, the bookmaker uses encryption to protect your sensitive data. As well as this, there is stringent measures taken to verify your identity, so that no one can falsely use your account.

  • Customer Service

William Hill is renowned for its customer services. If you have a query, whether it is about your promo code or anything else, you can contact them and explain the situation. The team is friendly and prompt, aiming to reply quickly. Most commonly, punters choose to use live chat, as this communication method guarantees the fastest reply. Unfortunately, there is no email option as of yet.

  • Market Selection

The William Hill sportsbook offers over 35 different sports, which is a great selection. The betting site is best known for its horse racing opportunities, especially each-way betting. Consistent promotions and competitive odds are especially recommended for this particular sport.

In addition, William Hill has an array of markets for football betting. There are over 30 betting markets, and unique promotions such as 2 Up and Bet Builder Xtra.

  • Range Of Payment Methods

William Hill is famous for having a huge range of payment methods. This includes debit cards (Visa, Mastercard), e-wallets (Neteller, Skrill, PayPal, Apple Pay, Paysafecard), bank wire transfer, cheque, and gift vouchers.

However, it is worthwhile noting that not all payment methods are compatible with the ‘BB40’ promo code. Platforms that you cannot use to deposit the initial stake of €10 are Neteller, Skrill, PayPal, and Paysafecard.

  • Competitive Odds

Another advantage of using William Hill is that there are highly competitive odds compared to other betting sites. Whether you are a fan of the horse races, prefer football, or other sports like golf and basketball, you can rest assured that you are making a good price with the Top Price policy. This promises the best odds.

In addition, promotions like enhanced odds temporarily inflate these values, so that you can astronomically increase your earnings.

  • Regular Promotions

Lastly, William Hill offers a plethora of promotions. There are many general bonuses such as enhanced odds, which are usually offered on the day of a match or race.

In addition, horse racing has many regular promotions such as Non-Runner No Bet, and Extra Places.

Football promotions include 2 Up on goals and Bet Builder Xtra. Similarly, Scratch Of The Day can offer you random bonuses like free bets and bet builders depending on which three symbols you match on the digital scratchcard.

  • No Fees

When you deposit and withdraw funds using William Hill, you will not be charged extra fees. In comparison, many betting sites nowadays tax you for processing. Additionally, transaction times are fast and take from 1 to 5 days.

Important Features Of William Hill

As we have mentioned, William Hill is a distinguished betting site and there are many advantages that come with using it. In addition, the bookmaker has plenty of important features that you can utilise.

Quality LivestreamingIrish punters sometimes have to miss out because many international sporting events are difficult to find coverage on using mainstream services. On the other hand, with William Hill, you are offered quality livestreaming on a broad range of competitions. All UK and Ireland horse races are available on livestream, in addition to live commentary and competitive odds. Furthermore, the streams are live, have great audio, and quality visualisation.  
In-Play Betting  In-play is the perfect way to revolutionize your betting experience. You can wager on sports whilst they are live, taking advantage of the high odds and unique perspective. Simply log into your account and search the ‘live events’ tab, which will have a list of all featured competitions. You have the duration of the game to place your bets, and unlike pre-match betting, wait less time to find out the outcome! Be advised some sports like horse-racing are fast paced events, therefore there is less opportunities than longer sports like football and golf.


Promotions Offered By William Hill

Promotions are offered regularly by William Hill, so it is worthwhile recognizing what kinds of bonuses are available.

  • Enhanced Odds

The most common type of promotion you will see at William Hill is enhanced odds, also known as odds boosts. This is a promotion whereby the original odds are astronomically increase, but this is temporary and must swiftly be utilised.

For example, you may be betting on the Euro’s. The original odds for Germany to win versus Scotland may be 9/2, but with enhanced odds they are boosted to 20/1. If you staked €10 and won the bet, this means your profit is increased from €45 to €200, and you didn’t have to do anything different except take part in the enhanced odds promotion.

  • Bet Builder Xtra

When you bet on a football wager with a value of over 3/1 (4.00), you are entitled to the Bet Builder Xtra promotion that William Hill operates solely for football matches. It is available only when using a bet builder, which is where you can customise your own large football bet by placing a selection of 2 or more bets using different markets.

You can earn an extra 25% bonus on all Euros matches that you use a bet builder with, and an extra 50% bonus if those bets are including England and Scotland.

  • 2 Up

2 Up is a special football promotion. Like its name suggests, you can receive a bonus when the team you bet on is 2 goals up, despite what the outcome of the game will be.

For example, if at any point your team is winning by 2 goals, you will automatically be awarded. It does not matter what the score is as long as this condition is met at some point during the game. Even if by the end of the match you have a smaller goal difference, drawn, or lost, you will still be paid.

This is an ideal promotion because it is not dependant on the outcome of the game.

  • Scratch Of The Day

Scratch Of The Day is another promotion offered by William Hill for football betting. When you match three symbols on the online scratchcard, you win a variety of prizes. The format is a simple 3 by 2.

The rewards you can get include free bets, odds boost on matches in the Premier League, bonuses for depositing (‘Bet and Get’), entries into the football sweepstake, and more. A huge advantage of this promotion is that you don’t need to deposit any funds and can profit simply by winning three symbols from the scratchcard.

  • Non-Runner No Bet

Non-runner no bet is a promotion that is associated with horse race betting. Essentially, it is a policy that William Hill automatically instils to all bets on the Cheltenham Festival, in order to promote fairness. In fact, the betting site was the first to claim this promotion.

If for any reason the horse you are backing is declared a non-runner, your stake will be refunded to you in full. This could be for a variety of reasons such as injury, sickness, transportation issues, jockey problems, and more.

  • Extra Places

Extra places is a promotion that applies for each-way bets. An each-way bet has two constituents: a win bet and a place bet. The win bet is won when your horse places 1st, and the place bet is won when your horse places in the top rankings. Generally, the table below shows the top places depending on how many horses run in the race:

5 to 71st or 2nd
8 to 151st, 2nd, or 3rd
16 or more1st, 2nd, or 3rd
16 or more (handicap)1st, 2nd, 3rd, or 4th

With the extra places promotion, the top places are extended. For example, a normal horse race with 7 horses will require your place bet to be 1st or 2nd place, but with the promotion (+1) it can be 1st, 2nd or 3rd place. As a result, your chances are better.

  • Double Odds

Double odds is exactly as its name suggests. William Hill chooses which sports and betting markets to double the odds on, and you simply have to place your bets. When you log into your William Hill account, find the Double Odds section and browse through the selections that day. The odds will automatically be double, therefore if you win, your earnings will be much bigger.

FAQs On William Hill

In conclusion, the William Promo code ‘BB40’ can be claimed when you deposit only €10, and gets you €40 in free bets. There is a variety of reasons to use William Hill, including other promotions over a range of sports and betting markets.

Below, we have listed a few commonly asked questions about William Hill, which can further aid you in your betting journey.

How Do You Withdraw Your Earnings From William Hill?

To withdraw your earnings from William Hill, simply follow the steps below. It is worth noting that it can take up to 5 business days for withdrawals to be processed, depending on the type of payment method you are using. Debit card transfer is usually the quickest way to withdraw taking 1 to 3 days, whilst bank transfer can take a maximum of 5 days.

  • Log into your William Hill account and find the payment section
  • Choose the amount you wish to withdraw and which payment platform you want to transfer to
  • Wait for the funds to transfer

There are no extra transaction fees with William Hill.

Is William Hill Safe?

One of the main reasons William Hill is recommended by punters is because the platform is safe. There is valid licensing in place allowing the betting site to legally operate in Ireland, and there are many safety measures in place to ensure that both your data and identity is protected.

In addition, William Hill promotes gambling responsibly. As well as a friendly customer service team, they have deposit limits to help you manage your finances better, and time-out sessions to stop you from being reckless.

Which Are The Best William Hill Sports?

As we have mentioned above, William Hill has 36 sports available. The best odds are available on football (especially the Premier League and the Euro’s), and horse racing (especially Cheltenham), as well as regular promotions. However, with this being said, there are plenty of other sports that William Hill is known for. This includes golf, basketball, tennis, golf and American football.

Are There Other Bookmakers Similar To William Hill?

There are many Irish bookmaker apart from William Hill that also have great features. When ranking betting sites, you should look for a fast registration, competitive odds, a user-friendly interface, a broad range of betting markets, live streaming, regular promotions, a loyalty scheme, and 24/7 customer services.

Other popular bookmakers that exhibit these qualities include Bet365, Boyle Sports, Paddy Power, Betfair, Betfred, Unibet, 10 Bet, Bet Victor, Coral, and Ladbrokes.