bet365 Enters New Partnership with Betting Content Provider Infront Bettor

One of the leading betting sites in Ireland, bet365, has signed a new deal with betting content provider Infront Bettor. As part of the contract, Infront Bettor will supply a variety of sports betting content to bet365 across all jurisdictions where the bookmaker operates.

The deal with Infront Bettor will allow bet365 to majorly improve the content provided on its betting site as the bookmaker’s customers will now have access to over 18,000 hours of content from all over the world. Infront Bettor holds the rights to various sporting events and competitions across 30 countries, and the content it offers will be available to all of bet365’s 80+ million customers across 160 countries.

While Infront has been known by this name since 2003, the company has a long and exciting history in sports content and marketing. It was founded in 1973, and was initially known as CWL AG, which was one of the first sports marketing agencies in the world. Since 2005, the company has been managed by current President and CEO Philippe Blatter, nephew of FIFA’s 8th President Sepp Blatter. Currently, Infront operates from over 40 offices across the world, and employs over 900 members of staff. The company works with over 750 sponsors, over 200 rights-in partners, and over 120 media partners.

Infront Bettor, founded in 2022, is the company’s arm focused on providing services to betting sites across the world. A major part of this is providing high-quality, top-notch sports content from events such as the English League Cup, Coupe de France, and the Turkish Superlig. In addition to football, the company’s portfolio includes various sports such as hockey (IIHF – Ice Hockey World Championships and the Champions Hockey League) and basketball.

Infront Bettor prides itself on distributing content from some of the world’s best sporting events, which helps betting sites attract, engage, and retain customers. The company utilises a bespoke streaming platform available to a global client base and continually improved and modernised over the past 15 years. The system provides 24/7 customer support and is designed to provide optimised low latency streaming, and to minimise latency in every possible way. As part of the new contract with bet365, Infront Bettor has undertaken to make a further effort to reduce latency further in order to improve on the current industry standard of 6-9 seconds. If successful, this will significantly improve customer experience and provide a major benefit to using bet365 for sports betting.

Head of Infront Bettor Chris Catling commented on the new partnership:

“This is a major agreement for Infront Bettor. It has been a busy and exhilarating few months launching the division, building out major and robust operations, acquiring a highly desirable set of betting rights and communicating to the market our new service.”

Catling pointed out that bet365 is one of the largest betting sites in the world and has led the digital revolution of online sports betting. He described bet365 as a forward-thinking market leader in the betting industry. According to Catling, the commitment bet365 has made to investing in real-time streaming means a promising future for video products that attempt to offer more seamless betting engagement and interaction in order to engage customers in a better way and improve their experience with online betting sites.

While bet365 is still to comment on the new partnership, it is clear that the bookmaker is starting 2023 with improvement and development on its agenda. One of the most popular betting sites in Ireland, bet365 prides itself on impeccable customer service and continual modernisation of its services. Latency-free streaming is one of the holy grails of sports betting, especially for betting sites like bet365 which allow customers to make in-play bets.

With in-play bets, every second matters, and bettors require the most up-to-date information in order to make a well-informed and solid decisions on their next action. The new partnership with Infront Bettor is likely to be a key asset to bet365’s information and content services. Customers who are interested in testing out the new feature are very lucky, as the betting site currently offers €50 in free bets to new customers – for more information, please visit our dedicated bet365 page and review.

Since its creation in 2022, Infront Bettor has become one of the leading betting content providers and sports marketing operators in the world. A deal with bet365 is certainly a big milestone for the company, and it is clear that the quality and value of the services they provide are hard to top. We will follow Infront Bettor’s development with interest and report any relevant news here, so please stay tuned for more information.