Betting Site BoyleSports Becomes Official Sponsor of Crusaders FC

Leading Irish sports betting site BoyleSports has just announced a new deal which makes the bookmaker the official sponsor of Crusaders Football Club. Crusaders FC is currently No. 4 in the Northern Irish Premiership table, only 4 points behind the leader Cliftonville.

The new sponsorship deal will last 3 years starting with Season 2023/24. The announcement comes after a short sponsorship break for BoyleSports, who previously sponsored Larne FC in the 2020/21 football season. Meanwhile, the previous sponsor for Crusaders FC was another sports betting operator – Toals Bookmakers. As part of the new deal, the BoyleSports name / logo will feature on the club’s jersey and replica shirts.

Crusaders FC has a long and exciting history. The club was founded in 1898 in Belfast and its home matches are played at Seaview Stadium (capacity of 3,383), which traditionally hosts the Steel & Sons Cup every Christmas Day. Crusaders FC, affectionately known as “The Crues”, celebrates its 125th anniversary this year, and throughout its history, the club has won 30 senior titles, 7 of which were league titles.

BoyleSports is Ireland’s largest sports betting operator. It was founded in 1989 in Markethill, and its first betting shop remains open to this day. Currently, BoyleSports has 320 betting shops across Ireland and the UK, and 2,500 members of staff supporting its operations. The company is also one of the leading online sports betting sites in Ireland, and prides itself on its family business approach, valuing every customer and providing outstanding customer service. BoyleSports has unrivalled sports betting market options, however it also offers iGaming, live casino, bingo, poker, and lotto. In other words, online bettors can find everything they are looking for in one place. For more information and the latest introductory offers for new customers, please BoyleSports review.

Speaking about the new partnership with Crusaders FC, BoyleSports founder and chairman Mr Boyle said:

“There are exciting times ahead at both Seaview and BoyleSports. BoyleSports has a long-term commitment to Northern Ireland, where we now have 45 retail stores and are continuing to grow. A community-based team with big aspirations like Crusaders is not only a perfect fit for our brand, but it reinforces our growing presence in Northern Ireland.”

The new deal between BoyleSports and Crusaders FC may also results in special rates and preferential odds and promotions for betting on the Crusaders FC games through their betting site or physical locations. In the words of BoyleSports, the company is passionate about bringing customers the best possible online betting experience. In addition to football and other popular sports, customers can also bet on eSports such as virtual football, virtual horse racing, and even virtual speedway and motor racing.

Chairman of Crusaders FC Ronnie Millar was also very complimentary of the deal:

“Having a supportive sponsor is very important to a team such as Crusaders, which has come a long way in recent years but still has unlimited potential to improve as a team and a club. Given its commitment to Northern Ireland, we are delighted to welcome BoyleSports as our title sponsor. I look forward to working with them as we bring Crusaders to new heights.”

The deal will certainly be beneficial for both parties. BoyleSports has had a successful period of expansion and growth, announcing several new stores in various locations in the United Kingdom before Christmas. As Northern Ireland is one of the core markets for the company, a sponsorship deal with one of the Northern Irish Football Premiership clubs will definitely consolidate the reach of BoyleSports and ensure a far-reaching presence in the local communities.

On the other hand, Crusaders FC will certainly benefit a lot from the bookmaker’s commitment to developing and supporting sports and good causes. The mutual partnership is expected to help the club with its ambitions to win the league for the 8th time. Last week, the team’s striker Jordan Owens spoke about the team’s form, stating that the squad is in good shape and the players are motivated and ready to do their best for a strong finish in their Premiership campaign.

The team is currently the top goal scorer in the league but has been the victim of a series of unfortunate spells that cost it points through injuries, illness, and suspensions. The club, however, is back on track, and is hoping for a gold or a silver from the premiership, and the potential to compete in Europe next season. The partnership with BoyleSports may just be what is needed to make this happen.