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BoyleSports expansion- BoyleSports to Open a New Betting Shop in Wakefield

Irish sports betting and online casino company BoyleSports has been granted permission to open a new physical location in Wakefield, West Yorkshire. The company will take over a building in Wakefield City Centre which formerly housed Poundworld.

The company’s licensing solicitor, Paddy Whur, explained to a council licensing sub-committee that £300,000 will be invested by BoyleSports into the building to make it fully operational again. The plan, Whur reported, is expected to create new jobs, and will bring a large, reliable, responsible company to the area. BoyleSports will be paying business rates to Wakefield Council and bringing a much needed uplift to the Wakefield economy.

While the UK betting industry continues to thrive, the situation in Wakefield has been a bit different, with only 4 betting shops left in the City Centre – down from 8 in 2019. BoyleSports is intent on providing new sports betting opportunities to local residents in Wakefield, as they do with their 31 existing shops in 19 different local authorities around the UK.

In addition to their physical locations, BoyleSports customers can bet online on the company’s website, which Betfree rank as one of the best Irish betting sites, where they can take advantage of a large variety of sports betting markets, games, live casino, bingo, poker, and even lotto draws. And for those who are not customers yet, BoyleSports has some exclusive introductory offers such as “Bet €10 get €20”. Alternatively, customers may be interested in the BoyleSports Casino offer of “Bet €10 get €50 in free bets”.

Founded in 1982, BoyleSports has grown to be a favourite betting location for many in Ireland, with over 300 physical locations to choose from. It has over 2,500 employees and has historically stepped in to save jobs when other bookmakers have been on the verge of cutting them – for example, in 2011 BoyleSports took over 17 shops from Celtic Bookmakers, saving 100 jobs. More recently, BoyleSports acquired 33 shops in Northern Ireland from William Hill, which made it the largest independent Irish sports betting company.

Talking about the services offered by BoyleSports, Whur explained that the company has never had a betting office licence refused, and that it has never had any reviews or concerns in relation to its premises. A thorough risk assessment was provided as part of the application process to Wakefield council. Furthermore, BoyleSports director of property and development Lee Otter assured the licencing sub-committee that the company has stringent age-verification procedures, and that all staff are trained to intervene if they spot a vulnerable customer, or one incapacitated through alcohol or drugs. 

It is also worth noting that BoyleSports continually invests into their mobile and web betting platforms in order to provide bettors with seamless user experience. As such, the company offers thousands of real-time sports betting events for customers to choose from. They also have a loyalty rewards programme, BoyleXtra, which provides rewards and exclusive offers for regular bettors.

Despite the currents financial insecurity and unstable markets, BoyleSports has been steadily expanding and even venturing into foreign markets. Earlier this year, it signed a new partnership with gaming supplier Aspire Global, which meant that the company became available to Dutch customers for the first time. With industry-leading odds, engaging offers and promotions, numerous sporting events, and even eSports betting such as virtual football and virtual racing, BoyleSports was certainly a breath of fresh air on the Dutch sports betting market, which had seen a lot of operations scaled down or stopped around the Covid-19 pandemic and has only just started recovering.

In terms of support, BoyleSports has made some very exciting partnerships in recent years. In August 2021, Newcastle United announced that BoyleSports will be their betting partner. In the same year, former Liverpool and England player Steven Gerrard joined the company as a brand ambassador along with sports broadcaster Natalie Sawyer – a move planned to coincide with the start of the delayed 2020 UEFA European Championships. Gerrard and Sawyer joined already established brand ambassador Robbie Power – a BoyleSports Irish Grand National, Aintree Grand National, and Cheltenham Gold Cup winning jockey.

The Wakefield shop is a welcome new addition to the BoyleSports family and is certain to be seen as a welcome addition to the city’s sports betting scene by residents and visitors alike. And for those who prefer to do their betting online, you can take immediate advantage of the company’s advanced betting software, large variety of markets, advanced statistics and information, and all the standard betting features such as a bet calculator, bet builder, and 24/7 betting.