BoyleSports Partners B2B Betting Content Provider Yggdrasil Gaming

One of the leading betting sites in Ireland and the UK, BoyleSports, has announced a new partnership with B2B betting content provider Yggdrasil Gaming. The new deal will see BoyleSports enrich its portfolio of online games through the large selection of content provided by Yggdrasil Gaming.

The partnership is a milestone contract for Yggdrasil Gaming as the company adds another large name to its customer list. As BoyleSports is the largest independent bookmaker in Ireland and it runs one of the most popular Irish betting sites, Yggdrasil Gaming will not only consolidate its position in Ireland and the UK, but will also substantially increase its access to customers in these jurisdictions.

The new deal between the two companies is considered to have a multi-territory distribution element as the games provided by Yggdrasil Gaming will feature on all BoyleSports betting sites in Ireland and the UK, and across all platforms, including retail, online, and mobile betting. With Yggdrasil Gaming celebrating its 10th anniversary in 2023, the contract with BoyleSports is an essential part of the company’s plan to become the leading provider of slots and innovative online gaming content to betting sites across Europe.

Speaking about the deal with BoyleSports, Yggdrasil Gaming Chief Commercial Operations Officer Andrew Pegler said:

“We’re thrilled to partner with BoyleSports, an incredibly well-known brand across the UK and other regulated markets. We want to join forces with established, forward-looking brands and BoyleSports is another strong collaboration for us.”

Some of the games that BoyleSports customers will have access to as part of the deal include the popular Yggdrasil Gaming Viking Series, as well as Valley of the Gods. Other favourite titles include Dragon Blox GigaBlox™ and Raptor DoubleMax™, both of which use the company’s Game Engagement Mechanisms (GEMs). DoubleMax™, for example, is a GEM that doubles multipliers on each cascading win with no limit, which reveals a large earning potential. Yggdrasil Gaming offers a number of different GEMs depending on the game and the needs and aims of the betting sites.

In addition to games and GEMs, Yggdrasil Gaming offers a variety of B2B tools and services for betting sites. For example, its innovative slots products are known for their quality artwork, bespoke sound design, innovative game mechanics, and state-of-the-art math design. The company also offers products such as progressive jackpot games (Joker Millions, Empire Fortune, Holmes and the Stolen Stones, Ozwin’s Jackpots etc.). Yggdrasil Gaming has launched the innovative Jackpot TopUp feature, which allows the betting sites to boost the prize pools in order to add to the win potential and improve bettors’ experience. Yggdrasil Gaming points out that the highest payout on Joker Millions so far was a staggering €7.8m.

BoyleSports Gaming Director Steve Payne commented on the deal:

“Yggdrasil has a proud history of creating cutting edge, fan-favourite slots and we’re delighted to take its leading content live. We know our customers will enjoy this fantastic portfolio, and look forward to working with Yggdrasil for the foreseeable future.”

In addition to games and gaming-related content, Yggdrasil Gaming also offers some comprehensive B2B promo and marketing tools, the purpose of which is to improve cross-selling and omnichannel marketing, enhance player engagement and retention, and “revolutionise” player experience. The package of tools is known as BOOST and it includes products such as Tournaments, Prize Drops, Missions, and BRAG (amongst others). BRAG is a clever tool that allows bettors to watch replays of their winning spins and share them with others across Social Media. According to Yggdrasil Gaming, its Marketing Tools work seamlessly across all platforms and devices, have a user-friendly, intuitive interface, and offer attractive prize pools from €10k to €500k.

In addition to BoyleSports, Yggdrasil Gaming has been trusted by other leading betting sites such as Betfred, LeoVegas, Pokerstars, Entain Group (owner of popular betting sites Ladbrokes and Coral), Betway, 888 Group (including William Hill), Mr Green, bet365, and many others. Some of the most popular and well-known Irish betting sites and online casinos trust Yggdrasil Gaming with its business as the company has proved that it can provide reliable, quality service. For example, when it comes to slots, Yggdrasil Gaming has committed to release at least 6 new games a month, which is a welcome boost to the operators’ portfolios and is welcomed by new and existing customers alike.

The new partnership between BoyleSports and Yggdrasil Gaming is likely to be a success and bring benefits to both companies. This is a good start for 2023 for Yggdrasil and it is likely that the company will use the partnership as a leverage to sign more deals with leading betting sites in Ireland and globally.