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EveryMatrix Enters the Michigan Sports Betting Market

Award-winning developer of iGaming software EveryMatrix has entered the Michigan sports betting market for the first time after receiving a provisional approval of its online gambling operations from the Michigan Gaming Control Board. The company filed for a licence earlier this year and its success in obtaining one means it can officially start providing its services to bettors in Michigan through its online casino platform CasinoEngine.

EveryMatrix’s ambition and core strategy to expand in the US market has been on the forefront of its development and expansion in recent months and years. In order to improve its chances at achieving wider access to the US sports betting and online casino market, in August 2020 EveryMatrix headhunted online gaming executive and gambling industry expert Erik Nyman, formerly president of NetEnt for North and South America. This led to the opening of the first US EveryMatrix office.

Founded in 2008 in Malta, EveryMatrix has steadily grown to become one of the leading providers of iGaming B2B software services in a number of important sports betting and online casino jurisdictions. Its services include the provision of software, services, and online gambling platforms to online casino, sportsbook and sports betting operators, and lotteries. Some of the largest customers of EveryMatrix include Norsk Tipping, Tipico, and Flutter Entertainment.

In Ireland and the United Kingdom, EveryMatrix is represented by several leading online sports betting and casino websites. One of them is Betfair, part of the sports betting and gaming giant Flutter Entertainment. EveryMatrix and Flutter Entertainment have been partners since 2019. EveryMatrix also provides its software and games to Novibet, who currently have an excellent new customer introductory offer of “Bet €10 get €50” as detailed on betfree.ie. Other EveryMatrix customers include bet-at-home, OPAP, 888casino, IZIBET, DrBet, Kindred, and even BetVictor – one of our top-ranked Irish sports betting website who currently provide up to €100 in 100% Match Free Bet.

EveryMatrix’s CasinoEngine platform is a powerful online casino and gaming integration platform offering advanced productivity tools and solutions. It provides bettors and iGaming fans with over 12,500 games available through over 250 vendors and sub vendors. The platform is available for effortless integration with third-party online sports betting and casino platforms.

Making the announcement about entering the Michigan online betting market, EveryMatrix pointed out that this is the latest of a series of ongoing efforts to advance its iGaming development branch. The Michigan licence follows the company’s successful entry to the West Virginia and New Jersey betting scenes, and it has stated that it has plans to enter more US states soon. Speaking about the agreement, Nyman said:

“The state of Michigan has established a solid framework for online gaming and delivered strong results since market opening. We are very pleased that EveryMatrix has been granted the licence approval for iGaming and expect to go live shortly with our customers.”

The Michigan move is the most recent of a series of successful partnerships involving EveryMatrix, who continue to prove its commitment to growth, development, and expansion. In recent news, EveryMatrix-powered OddsMatrix Data Feeds was announced to partner with Kiron Interactive, thus integrating the latter’s game into its platform. The mutually beneficial partnership meant that OddsMatrix content, which covers over 100,000 live events, became available to Kiron Interactive’s over 140 customers across 5 continents. The news of the partnership came only 2 months after EveryMatrix published OddsMatrix’s figures for Q3 2022, with the latter having achieved a personal record in turnover of €1bn for the year.

Several days ago, EveryMatrix made another announcement which saw the company partner with Canadian iGaming developer and content provider Playgon Games Inc. As a result of the partnership, EveryMatrix enriched its portfolio by adding Playgon’s eTable games and its mobile-first live deal to its VegasLounge section. This was exciting news for both companies, with Playgon President and CEO Darcy Krogh saying:

“This relationship with a top-tier aggregator will give our Company extensive reach in highly lucrative key markets through one integration, and we expect it will play a significant role in our revenue growth.”

2022 has certainly been an exciting year for EveryMatrix. Expansion, acquisitions of other companies such as Croatian-based Leapbit, and notable partnership and deals with other B2B iGaming providers have certainly consolidated the company’s reputation on the international world betting scene. With the company’s ambitions Americas plans for the future and new contracts and agreements being announced almost every day, we have no doubts that they will continue their successful streak in reaching more and more bettors in new and existing jurisdictions.