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Italian distribution landed for Hacksaw Gaming through 888Casino

888Casino has, for a long time, been one of the biggest names in British and Irish casino gaming. Their innovative games, software, and customer experience have put them close to the top of the game, and now that hard work is paying off. Through a deal with Hacksaw Gaming, 888Casino is now set to offer its services to Italian players, massively expanding their reach and influence.

The deal will see a huge expansion of the games offered on the Italian-facing 888 service, and will bring many of its most popular staples like Hand of Anubis. This deal itself is one of only the beginning of a series of measures in the upcoming year to grow the reach of 888Casino. For Hacksaw Gaming, Italy is the latest market they’ve expanded into, and the deal is set to be hugely advantageous to both brands.

888Casino’s vice president has said that this partnership represents the central tenet of their casino game strategy. By bringing together their industry expertise and world-class products, with the innovation of Hacksaw Gaming, the Italian market is set to be all but turned on its head by the arrival of Hacksaw Gaming.

In recent years, 888 have expanded their services to countless places in Europe and worldwide—from the Isle of Man to Romania and Ontario. This Italian deal is the latest in a string of expansion efforts bringing high quality casino games to international bettors. Providing the best gaming experience has always been their main goal, and the wider their reach, the more the company can grow and develop.

With greater development, that only means smoother, faster, higher quality and more varied casino games. As I said, 888 have for a long time been one of the biggest players in the Irish market, and there can be no doubt that this Italian distribution deal will be a huge benefit for all of its players across the world, from Ireland to Italy. The Italian gambling market generates around €15 billion per year, so there is clearly endless room for opportunity.

 In recent weeks, 888 has announced its intentions to focus on the casino services it offers in North America. What makes this Italian deal so interesting, then, is the fact that for 888, it might even be considered a peripheral part of their present strategy. The Italian market will be a huge bonus for their revenue as well as their research and development, and it really puts 888’s success into perspective to see how that will only be one small piece of the pie.

The Italian deal comes as part of a wider strategy to shift focus to casino gaming in general. Whereas 888 of course offers sportsbook betting and other ways to play, in the future we can expect to see 888 as an industry leader in innovative casino games. Every international gaming market is different, and there’s no doubt plenty to be learned for both Hacksaw and 888Casino through this deal.