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Paddy Power is possibly the best known bookie in Ireland, they currently offer new customers an "€x Risk Free Bet".

Offer correct at time of publishing: 12/10/2023

Screenshot from Paddy Power website

Paddy Power Overview

As we have said, they have become a huge name but not always for the right reasons since the employees who run the social media accounts seem to be mischief-makers. However, this is perceived as a bit of fun for the most part and is one of the reasons why they are now so popular. Paddy Power are also known for their Paddy Power Casino offerings and promotions.

Despite their recent success, they were actually founded back in 1988 by Stewart Kenny who is now the CEO. With over 40 high street betting shops, they made a positive start and continued to gain momentum to where they are now with over 200 different outlets. In truth, it was three Irish bookmakers that brought the idea to light as they came together and formed Paddy Power. As we head into 2017 and beyond, they are the biggest bookmaker in Europe.

Earlier, we discussed controversies briefly and this came to a head back in 2012 when Niklas Bendtner scored a goal for Denmark at that summer’s European Championships. As a celebration, he lifted his shirt and showed off a pair of Paddy Power boxer shorts which went against the sponsorship rules in place for the tournament. After the tournament, Bendtner was fined £100,000 and Paddy Power paid the fine whilst also handing out hundreds of the same boxers for free on social media. In more recent times, Paddy Power has also been involved with sponsorship deals with Swansea City and Manchester City.

Sports Betting

Over the years, we have seen so many changes within the betting world but many consumers still see Paddy Power as one of the old guard who keep things simple. If you cannot access one of their 200 stores though, you can create an account online. Not only is the account easy to create, depositing money is also a simple process and the welcome bonus will be worth your time. Thanks to the new app, betting with Paddy Power is now easy with your iPhone, iPad, or whatever device you may have.

In an attempt to stay at the front of their field, they were even the first betting company to offer real money betting on sports on social media. For security purposes, everyone who signs up for an account must be at least 18 years of age. If not, the app will not be available for download. Aside from this, we should also note that the odds within the betting itself are competitive and they offer some of the best odds during the Horse Racing season so having an account can be worth the time and effort.

Additional Information

On their many platforms, you will be able to take advantage of the bet calculator, live commentary, and even streaming for some events including Cricket, Football, Tennis, and Golf. When you need to deposit, you can do so via Moneybookers, debit card, credit card, PayPal, and other methods. Furthermore, they also have a unique service called ‘Dial-a-Bet’ which means that you can phone an advisor, deposit money if necessary, and place a bet with your account after confirming a few details.

Contact details:

Phone: 1800 238 888

Email: See their website

Live chat: See their website


Paddy Power Betfair plc,
Power Tower Blocks 1-3 Belfield Office Park,
Beech Hill Road,
Clonskeagh, Dublin 4.


June 6th 2019: In another genius marketing move by Paddy Power, they have setup a “Donald Plaza” in Doonbeg which features golden shower facilities, a mexican building supply store and the “Make Americano Great Again Covfefe café”.