Stan James Welcome Bonuses and Promotions

Terms & conditions apply >
18+ New customers only. Min deposit €10. Money back as bonus if first bet loses. Wagering requirements: all sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Full T&C's apply.. #AD

Get a €40 welcome offer


+ €10 to spend in their casino

4.6 / 5

Unibet operates throughout Europe and offer Irish customers up to €30 in Free bets, as well as offers for Casino and Poker.

Stan James is now part Of UniBet, all bonuses and promotions are now being offer by UniBet

Over the years, Stan James has become a solid option for all those that like a bet and they now have a welcome offer that has been widely advertised in an attempt to increase their customer base even more. UniBet has taken a slightly different approach to all the bookmakers offering a €40 welcome bonus.


Screenshot from Stan James website

When it comes to offers for existing customers, Stan James is one of the best which means that you can benefit from all sorts of great deals after signing up. For example, acca insurance is a big one for Football and Golf as well as guaranteed best odds on UK Horse Racing. With these types of deals common on Stan James, it makes up for all the other reasons why you might go to one of the bigger names in betting. Additionally, we wouldn’t be doing our jobs if we didn’t mention ‘Happy Hour’. Every Saturday in the hour leading up to midday, they offer the very best odds in UK and Irish Horse Racing so this is the place to be if you love to wager on the horses.

Stan James Overview

Steve and Anne, a married couple, first founded Stan James in 1973 and the ‘Stan’ of the name is actually a combination of the first two letters of their own names. Initially, they opened a shop in their hometown of Wantage, Oxfordshire since this was well before the dawn of the internet and mobile apps. However, they saw success and soon opened more shops before transferring their trading to mainly online platforms.

In 2007, BetDirect was owned by 32Red but not for long because Stan James made a bid and was successful. Since this acquisition, Stan James has gone from strength to strength online and they are now owned by Unibet. With the registration in Gibraltar, Stan James is fully-licensed in the country as well as in the UK thanks to the Gambling Commission of Great Britain. With this in mind, you know that they must be responsible with your private information.


When you first visit the site of Stan James, you will notice the vibrant green and white banner and this, as well as grabbing your attention, will also provide you links to the casino and poker sections of the site. Down the left-hand side, you will see an A-Z of all sports that are occurring at that very moment as well as showing you where the in-play bets can be found.

In the centre of the page, you will have a whole section dedicated to live events and this is where you will focus for all in-play betting. With this in place, you can bet on live events within seconds which allows you to follow through with decisions at the perfect times. On the right-hand side of the page, you will be shown your betting slip once you make your first selection as well as showing the various promotions that are currently in place.

On the whole, you will notice how very easy the site is to use. Rather that messing around with numerous different pages, everything can be achieved on one page and making a bet is extremely simple. However, it is also very stylish as well as being simple which makes you return to Stan James time and time again.

Open Markets

As with most of the bookmakers these days, you will find a wide array of options when it comes to sports and open markets. As well as Football, Tennis, Golf, and all the usual suspects, you will also find niche sports such as Handball and even Motorsports. For those who follow sports in the US, there is also an opportunity to bet on the NFL and NBA. Despite all this, Stan James likes to follow the traditional route and places a heavy emphasis on its Horse Racing. If you like Irish sports, it should also be noted that you will find Gaelic Football and Hurling.

Away from sports, Stan James has very much been a leader in non-sports betting which includes the US Presidential Election, X Factor, Big Brother, and other events that take the interest of the public. As you would probably expect, Football seems to have the most markets for each event because it is now about more than just the final outcome or score. Nowadays, you will find bets for yellow cards, corners, half-time/full-time, and more. For in-play, the same is also true in that you will find handicap betting and all sorts of others to entice you.

Once again, Stan James always seems to return to Horse Racing so this is where a significant amount of the special offers and deals will be focused. When you start to reach the lesser-followed sports, the amount of markets will decrease with some just offering an outright ‘to win’ market. Although we said Gaelic Football and Hurling are included, they fall into the category of very few markets but they are still available which is more than can be said for other bookmakers.

Prices and Odds

When looking at odds in the marketplace, there should be no illusion that Stan James is the cheapest available because this simply isn’t true. However, this isn’t to say that the odds aren’t competitive so it is well worth having an account with them for special offers and even the occasions where they offer the best prices. Of course, Happy Hour is a huge promotion that Stan James seems to push and this does see the best UK and Ireland Horse Racing odds in the market for that one hour.

In-Play – These days, in-play is huge and every bookmaker seems to offer it and Stan James managed to capture the importance of this feature very early on. On the website, you will find an in-play section dedicated to live events where you will see a variety of different bets and markets that are available. So you can make the best decisions possible, the statistics linked with each event will constantly be updating. If you like Gaelic Football, for example, this gives you a chance to see how the game is progressing before you lay some money down on a bet.


As so many bookmakers do these days, Stan James has stretched out in the mobile market and has a number of applications as a result. For the Casino and Poker apps, they even allow for QR codes to log in – this is a feature that could soon be added to the Sports app too. With the sports betting app, users can find it on their website or on the relevant app store. For the most part, the app can be seen as a stripped back version of the website which makes it easy to use. However, it may take some time to get used to if you are used to the larger screen.

Live Streaming

If you place a minimum bet on a UK or Irish horse race (normally €1), you will be able to stream the event live. Currently, this is the only event that allows for sports streaming so it cannot compete with the likes of Bet365 who stream numerous events and sports. However, this is a particularly good choice for fans of Irish Horse Racing who rarely get a chance to watch the sport. This, coupled with Happy Hour every Saturday, makes the site worthwhile for this particular niche.

Customer Support

With bookmakers, customer support is an important aspect because there is money involved and Stan James is one of the leaders in the market in this regard. When talking to previous customers or reading reviews, you will find it hard to discover a company as good as Stan James. Therefore, you know that your account details will be looked after when signing up for a new account. If you were to run into any issues at all, they offer a live chat facility as well as email and phone lines.

If you are looking for quick answers to a simple problem, we believe the live chat function to be the best. Normally, it will pop up in a window and you can receive answers to questions in a matter of seconds and minutes. In terms of payment, Stan James has really opened up this option in recent years for both deposits and withdrawals. In addition to accepting regular credit and debit cards, customers can also use bank transfers and various ‘e-wallet’ systems such as Skrill, Neteller, and PayPal.

Contact details:
+800 1124 1124
+350 200 44 002

General queries:

Technical support:

Betting account queries:

Postal address:
Stan James
The Square
Marina Bay

Live chat:
See their website for more details