Super Group Acquires DGC

Super Group, the owner of premier sports betting site Betway and multi-brand casino offering Spin, has acquired iGaming solutions provider Digital Gaming Corporation. The newly announced deal means that Super Group will be able to access betting and iGaming customers in 8 other states, thus significantly expanding and developing their reach within the USA.

The 8 states Digital Gaming Corporation currently operates in are Arizona, Colorado, Indiana, Iowa, New Jersey, Ohio, Pennsylvania, and Virginia. Ohio was the latest state to join the list, after online sports betting was legalised there at midnight on New Year’s Eve. Digital Gaming Corporation launched in Ohio on Saturday, 31/12/2022, under the Betway brand, and in partnership with Belterra Park – a racino (a physical sports betting location comprising of a racetrack and a casino on the outskirts of Cincinnati) owned by Boyd Gaming. Future plans for expansion, again through the Betway global technology platform, include Louisiana. It is expected that Digital Gaming Corporation will start taking bets in the state in the first quarter of 2023.

In all these states, the company is already known as DGC Betway because a special agreement between it and Super Group. The agreement means that Digital Gaming Corporation can exclusively use the Betway brand. Betway has been a favourite among sports betting customers in the USA for a long time, and has become one of the more well-known names of bookmakers in the country. Betway is also well-known in Ireland and is one of the go-to online sports betting sites known for its reliability, excellent customer service, and exciting promotions and introductory offers. In the USA, Betway is also known as the official partner for Ohio-based NBA team Cleveland Cavaliers.

Speaking about the acquisition of Digital Gaming Corporation, Super Group CEO Neal Menashe did not hide his excitement:

“We look forward to working more closely with the team as we apply our proven toolkit to the US. With a healthy balance sheet and a consistent track record of driving profitable growth, Super Group is well positioned to enter the US market, enhancing our global footprint.”

According to Digital Gaming Corporation, their partnership with Betway so far has been very successful, and the DGC Betway brand is now viewed in high regard within the USA. The brand currently offers world-class pre-match and in-play sports betting, and its markets include all major European and US leagues. The company prides itself on using the leading sports betting and online casino software and products currently established within the industry, and offers an omnichannel, multi-system user experience across all platforms. Some of its customers’ favourite features include live streaming of sporting events, early cash-out, partial cash-out, as well as BetYourWay, the company’s unique, state-of-the-art Bet Builder.

Digital Gaming Corporation Vice President Bruce Watermeyer also made a statement about the acquisition by Super Group:

“We’re thrilled to be live in the great state of Ohio, and to reach sports fans across the state. This is an important step for us as we continue to expand our best-in-class offerings to customers across the United States. We have been invested in the state of Ohio with our partnership with the Cleveland Cavaliers since February 2021, and we are extremely excited to finally be able to welcome Ohio Sports fans to Betway.”

This new deal appears to have had a very favourable effect on Super Group, as following the acquisition, its shares (Super Group Limited NYSE:SGHC) rose 6.01 per cent to a $3 per share.

The online sports betting and iGaming platform provided by Digital Gaming Corporation offers some of the most advanced software currently available on the market. From the word go, the Group’s dedicated team provides extensive support to its customers and offers management and maintenance combined with powerful management tools for increased control, analysis, and player engagement. Some of the most important features available include a powerful security manager, comprehensive data portal, a queue manager, a user-friendly, modern, seamless casino dashboard, and a bespoke currency manager.

Bookmakers who use this platform to take bets and stakes can are able to fully customise bets in every aspects, and are provided with advanced tools such as the option to offer personalised incentives and rewards to bettors, provide free games as part of promotion campaigns, and manage all information from a powerful gate portal.

As part of its iGaming experience, Digital Gaming Corporation will offer a wide variety of casino games. iGaming customers are likely to find exactly what they are looking for with engaging themes and superior graphics and audio effects among casino favourites such as slots, roulettes, card games and more.

As the new deal provides exciting opportunities for both companies and helps expand their reach and presence, it will be interesting to follow their future development and progress not only in the US and Europe, but also in other markets which may still be non-core for them.