888casino Diversifies Betting Sites Content through Playson Gaming Products

It has been announced that one of the leading online casinos in Ireland, the UK, and across Europe, 888casino, has announced a new deal with developer of content for gaming and betting sites, Playson. The two companies already worked together across several European gambling jurisdictions, however the new deal expands and consolidates their partnership and allows 888casino to diversify the gaming content portfolio of its betting sites across Europe.

As part of the deal, the 888casino betting sites will offer a large number of online gaming content and betting products developed by Playson. This includes access to Playson’s portfolio of over 2,000 titles developed specifically with gaming and betting sites in mind. More importantly, 888casino will take advantage of the company’s 13 popular, well-known, and sought after slots games in addition to other deluxe and premium gaming content. The games will initially be offered on the betting sites ran by 888casino in Sweden, Denmark, Italy, and Romania, however a successful partnership between the two companies is likely to result in a further partnership expansion, making the games available in more gambling jurisdictions.

Head of Partnership at Playson Christos Zouliantis said the following about the new deal:

“We are thrilled that 888casino will be showcasing some of our best titles across four of the most revered markets in Europe. It takes our existing partnership to the next level and demonstrates the faith that 888 has in our games offering to deliver exciting experiences. Our reputation within these regions will be bolstered by this fantastic agreement we have in place, and we are confident that our range of titles will become renowned thanks to 888casino.”

Playson prides itself on being one of the leading game developers for the gambling industry. The company carers for popular betting sites across 18 betting and gaming jurisdictions, including Malta, Spain, Italy, and the UK. The company also offers a unique servics – building and customising bespoke games according to the specification of the betting sites that would use them. In addition to this exclusive service, the company assists its customers with integration from beginning to end, and offers to either liaise with the provider of their betting platform, or to integrate the gaming content directly with the betting site’s system and software of choice.

888 Holdings International Unit Managing Director Nir Hakarmeli also commented on the expansion of the partnership between the two companies:

“Playson has a superb track record in supplying some of the best games across other European markets and we are delighted to be given the opportunity to go live with these latest slots in Italy, Sweden, Denmark and Romania. At 888casino, our focus remains on providing a safe and enjoyable gaming experience to all customers which means working with the best suppliers is of the utmost importance.”

The new deal between 888 and Playson is a positive development that would be hailed by those interested in the future of the company. It might indicate that the company is ready to leave behind the issues faced by its betting sites over the past several months. One issue which attracted a lot of attention to the company was the potential compliance issues with anti-money laundering and social responsibility checks in relation to VIP customers in the Middle East. This seems to have been the reason over which the company’s CEO resigned with an immediate effect, bringing about a certain amount of turmoil. It did not help that not long after, one of the betting sites acquired by the company was fined a record amount by the Gambling Commission for social responsibility failings. 888 Holdings quickly explained that these issues took place when the betting site was under its former owners, and that no new failings have taken place since 888 took over. In relation to the situation in the Middle East, an internal investigation is ongoing, and the findings are yet to be published, however one positive pointed out by the various parties involved in the matter was that 888 promptly notified the relevant authorities and commenced an investigation as soon as the problem was discovered.

The new partnership between 888casino and Playson will undoubtedly benefit both companies and their customers. While the gaming content is currently only available on 888 betting sites in the four trial jurisdictions, it is likely that a successful initial period will lead to releasing the games on the Irish betting sites ran by 888 too. Bettors will have access to popular titles such as Luxor Gold, Lion Gems, Royal Coins 2, and other games from the Hold and Win series. Meanwhile, Playson will be delighted to add another large betting site to its list of customers, especially after growing its presence on the Romanian betting market last year through an important deal with betting provider Winbet.